Patricia Vidal Email & Phone Number

Oakland, California, Us

Oakland, California, Us

Redwood City, California, Us

• Partnered with the Product team to align product communications and marketing strategy. • Developed and executed the go-to-market for new product features, working closely with product, PR, engineering, design, content, community, support, and sales teams.

Redwood City, California, Us

Led the top 3 best performing Evernote B2C campaigns of all time in terms of bookings, managing cross-channel, cross-functional, cross-region, cross-lingual executions. Launched the first Evernote B2B campaign tripling trials since day one of campaign launch.• Led end-to-end global marketing campaigns, including strategy, planning, creative development, execution, reporting and budget allocation. Including event marketing campaigns with digital components.• Facilitated the production of all consumer-facing assets needed to run successful digital campaigns, including content, creative, web, in-product messaging and email assets.• Localized campaigns to communicate product positioning to regional markets. • Acted as liaison between Marketing headquarters and EMEA, APAC and CHINA to keep global markets aligned on upcoming launches and business goals.• Collaborated with a broad range of cross-functional teams (including channel owners, content creators, growth analysts, PR, international marketing, product) to launch, optimize, measure, and iterate on campaigns.• Onboarded and managed the agency relationship to ensure quality, on-time delivery of marketing assets across multiple channels.• Executed co-marketing campaigns with top partner (Google) to drive Evernote brand awareness.

Redwood City, California, Us

• Identified issues and inefficiencies in the user acquisition strategy to improve customer activation and overall performance of the Latin America market.

San Francisco, Ca, Us

Built and scaled Tripit's paid social acquisition campaigns. Won the Salesforce's 'Megaphone Award' given to the brand with the most innovative ad program, amplifying marketing efforts and driving conversions and revenue due to outstanding results on campaigns managed by me. • Paid Social & Mobile user acquisition lead. Full management of both channels through all phases: vendor integration, launch, creative development, trafficking, management, analysis, reporting and ongoing optimization while meeting KPIs, specifically CPA/CPI and quality of users. • Managed relationships with multiple external technology/agency partners.• Onboarded multiple mobile app partners.

San Francisco, Ca, Us

• Monitored campaign delivery and optimization for campaigns across search, programmatic, paid social and retargeting. In charge of insight generation, budgeting, and monthly reconciliation for the world's highest rated travel-organizing app.

Santa Catarina, Nuevo León, Mx

Owned the promotional retail strategy for company's most important business unit. Increased the category's market share by 1.8% and surpassed ambitious sales goals for two consecutive years. • Designed the trade marketing strategy and comms by channel for Modern Retail, Wholesale and Pharma. Partnered with the sales team and increased visibility by 15% at the point of sale, per Nielsen results.• Developed innovative oriented POS materials and in-store media.• Managed multiple vendors for event activations/campaigns across the country. In charge of execution supervision for 43 sales representatives nationwide. • Coordinated 15+ product launches maintaining alignment among all functional areas and external vendors. Won AlEn's 'Execution Excellence Award 2010'.• Created the go-to-market process which is still in place at the company.

Santa Catarina, Nuevo León, Mx

• Developed and implemented strategies to further gain distribution, volume and profitability for the fabric softener category in retail markets specific to Mexico. Improved sales growth by 8% through SKU rationalization, inventory optimization and seasonal pricing strategy. • Analyzed data to anticipate category trends, through a deep understanding of channel dynamics and customer insights. Working in collaboration with the sales team, implemented actionable KPIs to quantify region/brand success, immediately detect missed opportunities and address them.• Negotiated and closed new product distribution agreements.

Santa Catarina, Nuevo León, Mx

• Constructed complex models to forecast sales and revenue. • Provided insights and recommendations for the CEO and executive members, to further develop sales around the whole portfolio, per region and channel. Increased productivity 50% by automating the reportsAlEn engages in manufacturing and distribution of household cleaners including anti-germs multi-use cleaner, antibacterial wet wipes, dishwasher, fabric softener and detergent. The company is headquartered in Mexico and operating 2 subsidiaries in Houston, Texas and the Caribbean region.

Post Baccalaureate, Project Management

Bachelor'S Degree, International Marketing

Events Planning Summer Course