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I've worked as a disruptive marketer, communicator and Video Growth Hacker for over 30 years. The best way to disrupt any sector is with clear and authentic communications — the right messages through the right channels to the right people.I earned my nickname "Video Growth Hacker" from years of helping clients crack the code of digital marketing and online video — helping generate greater awareness and faster growth than they've ever experienced. I take the mystery out of planning and producing web, social and video content that becomes a strategic asset with long shelf-life. I often help integrate video into my clients' web presence, content marketing and channel enablement mix to achieve record-setting sales, customer satisfaction and customer referrals. We can transform almost any organization in 6 to 12 months. By working together to mastermind web, social and video content that reflects your brand and communicates your differentiators, we'll make great things happen. For example, we can increase inbound traffic, generate more qualified leads, train your sales team, shorten your sales cycle, improve customer satisfaction and retention, and turn your ordinary customers into evangelists. FYI — I thrive on social impact and have a soft spot for education, non-profits and causes I believe in. I've helped organizations in these sectors raise millions through growth hacking strategies and video with high emotional impact.Specialties: Web, social and video content strategy and development, Automated Video Communications, online video, web video, growth hacking, channel marketing, channel sales, channel enablement, writing, direction and editing of video and other strategic content for the web
Robert Cassard - Video Growth Hacker
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Video Growth Hacker - Strategist|Writer|Producer|Director|EditorRobert Cassard - Video Growth HackerAlameda, Ca, Us -
Ceo & Co-FounderVoodoo Video Marketing Magic Apr 2007 - PresentAlameda, Ca, UsVoodoo's templated customizable videos and Video Brandcaster software allow users to improve their company search rankings and growth-hack their marketing, sales and customer communications. Wjay not use video to gain effectiveness and efficiency and dramatically improve your Customer Experience?Hundreds of companies and resellers use Voodoo to provide a personal touch that enhances every stage of the Customer Life-Cycle:• Sell more and build customer loyalty using the 5X power of web video • Spread messages systematically and virally with online video marketing, email and social media• Build referrals fast and automate recurring business • Provide information and training on-demand Check out Video Brandcaster, our video personalization and social sharing tool for entrepreneurs, independent reps and sales teams: www.videobrandcaster.com -
Video Growth Hacker - Strategist|Writer|Producer|Director|EditorRobert Cassard - Video Growth Hacker 2002 - PresentAlameda, California, UsI help Execs, Marketing and Sales leaders use strategic content to launch products and services, grow their organizations and communicate more efficiently with less staff time. Video Growth Hacking is the key to greater success: web, social and video content strategy; creation, production and multi-channel automation — all generating growth in online sales, direct sales and channel sales, along with higher customer satisfaction. Growth hacking with web, social and video content allows any organization to communicate more efficiently and stop repeating itself. It allows you to:• take limited resources and make them work overtime• launch products and go to market with confidence• create video strategies and digital content with a long shelf-life• leverage automated video communications throughout the customer life-cycleMy work always aims at results. I help create low-cost video and other types of content to turbo-charge online marketing and enhance the customer experience: • Sprint video-enhanced sales campaign generated net ROI of 670%.• Ultimate Ears by Logitech doubled their Net Promoter Score.• Mitel turned an $18k investment into $640k in new contracts in a single month.I also crave social impact and have a soft spot for non-profits and causes I strongly believe in. I've helped them raise millions through growth hacking strategies and video with high emotional impact.Let’s discuss your challenges and achieve something amazing this year. Email robert@videogrowthhacker.com or call me at 510-497-4109. -
Music Producer | Songwriter | Guitar & VocalsCosmicspin Jan 2014 - PresentAlameda, California, UsCosmic Spin is a chart-topping musical duo comprised of me and my creative partner Bara Waters. We reimagine songs from the 60s to today, creating sonic delights for everyone. Our "Groovy Electric Folk" style blends Rock, Alternative, Country, Pop and Psychedelic elements into a universal musical melting pot. As lifelong musicians, we're well-seasoned on stage and in the studio. We layer guitars and vocal harmonies on a foundation of original groove-based beats. No matter what we're singing, we load it up with mind-expanding surprises to take you on a cosmic spin... -
Executive Board MemberCommunity Learning Center Schools Inc Jan 2011 - Jul 2014Executive Governing Board Member and Leader of Marketing and PR Task Group for independent public charter school organization in the Bay Area. Developed CLCS and school websites built on a shared content management system resulting in greater communications efficiency and public awareness. Developed PR strategies resulting in record-setting recruiting campaigns. -
Executive Producer/Creative DirectorEdge Films 1997 - 2001Engage and inform. Entertain and enlighten. Those phrases guided my work as Executive Producer and Creative Director at Edge Films. Our team produced an unbroken series of award-winning films and videos, including promotional and educational films, documentaries and music videos — distributed in the US and overseas.Much of Edge's work was focused on non-profits, charities and arts organizations, helping tell their stories more effectively and emotionally, thereby raising extraordinary sums to expand their reach and effectiveness. Prominent Edge clients include the Make-a-Wish Foundation, HomeAid America, PacifiCare Foundation, MIND Research Institute, Cystinosis Research Foundation, Dallas Theater Center, Pacific Symphony, Laguna Playhouse and many others. Edge Films productions have aired on major US networks and many networks abroad and have been featured at many fundraising events and galas. The emotional impact of Edge productions was summarized humorously by one of our non-profit clients who said, "You guys really found the emotional core of our story...Edge productions should carry a label for donors: "Warning: Watching this will make you get out your checkbook!"
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Marketing Strategist/Creative Director/Co-OwnerWaters/Cassard Creative, Inc. 1987 - 1996Co-owned and served as Marketing Strategist and Creative Director for this full-service marketing and PR firm. Provided marketing strategy, branding, web content, video production, advertising and public relations campaigns, executive ghostwriting, etc. Solved unique communications challenges for clients including Steelcase, Herman Miller, General Motors, Amway, etc.
Robert Cassard Skills
Robert Cassard Education Details
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University Of MichiganArt History -
Università Degli Studi Di FirenzeArt History
Frequently Asked Questions about Robert Cassard
What company does Robert Cassard work for?
Robert Cassard works for Robert Cassard - Video Growth Hacker
What is Robert Cassard's role at the current company?
Robert Cassard's current role is Video Growth Hacker - Strategist|Writer|Producer|Director|Editor.
What is Robert Cassard's email address?
Robert Cassard's email address is ro****@****ker.com
What is Robert Cassard's direct phone number?
Robert Cassard's direct phone number is +194961*****
What schools did Robert Cassard attend?
Robert Cassard attended University Of Michigan, Università Degli Studi Di Firenze.
What are some of Robert Cassard's interests?
Robert Cassard has interest in Kids, Cooking, Exercise, Investing, Outdoors, Electronics, Reading, Music, Sports, Travel.
What skills is Robert Cassard known for?
Robert Cassard has skills like Online Marketing, Marketing, Advertising, Strategy, Creative Direction, Content Strategy, Sales, Start Ups, Social Media, Video, E Commerce, Strategic Partnerships.
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