Vidhi Doshi Email and Phone Number
Business Category Lead from IIM Ahmedabad currently building brands at MamaEarth Over 6+ years I have done roles that are a blend of marketing, strategy, client-facing, analytics & operations | An extreme generalist with a high focus on executionStarted my career in Marketing, Sales & EIR with Jubilant Foodworks where I worked with all 3 brands- Domino's, Dunkin' Donuts & Hong's Kitchen | Post that I pursued a brief entrepreneurial stint | Led B2C & New Business Initiatives at WedMeGood | Skilled in New Business Initiatives, D2C Sales, Category Management, Customer Marketing, Strategic Partnership, Brand Development and ideation, execution of Marketing Initiatives
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Deputy General Manager- Face CareMamaearth Oct 2023 - PresentGurugram, Haryana, India
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Senior Category Marketing Manager - Face CareMamaearth Jul 2022 - Nov 2023Gurugram, Haryana, India
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Business Head- Gtm Strategy | Gmv Growth | D2C & New Business InitiativesWedmegood: Let'S Plan Safe Weddings! Jan 2022 - Jun 2022Gurugram, Haryana, India -
Senior ManagerWedmegood Mar 2021 - Dec 2021B2C & New Business Initiative
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EntrepreneurKantam International Jul 2019 - Feb 2021India- Generated 3x enquiries over 6 months by expanding online presence on B2B marketplace- 4% increase in enquiry conversion rate by designing & implementing sales follow up process -
Consumer Insights- Domino'SJubilant Foodworks Ltd. May 2019 - Jun 2019 -
Eir- Hong'S KitchenJubilant Foodworks Ltd. Feb 2019 - Apr 2019Launched Jubilant’s first-ever homegrown Chinese QSR brand- Hong’s Kitchen
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Corporate Sales- Dunkin' DonutsJubilant Foodworks Ltd. Oct 2018 - Jan 2019Engaged with corporate clients to design tailored offerings for corporate & festive gifts at Dunkin’ Donuts
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Marketing- Domino'S IndiaJubilant Foodworks Ltd. Jul 2018 - Sep 2018- Revamped Domino’s menu boards in basis user study, QSRs benchmarking & A/B testing- Led end-to-end launch of new products after price point gap analysis & tastings- Created segmented time-based promotions to boost off-peak sales, generate NPD trials & drive app installation
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Marketing InternVodafone Apr 2017 - Jun 2017Kolkata, West Bengal, India- Conducted interviews & secondary research to identify the top 4 attributes for brand consideration in West Bengal- Recommended (& got approved) app improvements to capture geo-tagged network issues (topmost factor)- Proposed marketing & CRM enhancements by identifying gaps in customer experience for other 3 attributes -
InternSun Pharma Nov 2014 - Jan 2015Halol UnitImproved systems to reduce contamination & facilitated up-gradation of HEPA filters -
InternCadila Pharmaceuticals Limited May 2014 - Jun 2014Dholka UnitProcurement framework: Created a multi-parameter quality evaluation & selection process for honey vendors
Vidhi Doshi Education Details
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Master Of Business Administration - Mba -
Business Administration And Management, General -
Pharmacy
Frequently Asked Questions about Vidhi Doshi
What company does Vidhi Doshi work for?
Vidhi Doshi works for Mamaearth
What is Vidhi Doshi's role at the current company?
Vidhi Doshi's current role is Building Consumer Brands | IIM Ahmedabad.
What schools did Vidhi Doshi attend?
Vidhi Doshi attended Indian Institute Of Management, Ahmedabad, Católica Lisbon School Of Business And Economics, West Bengal University Of Technology.
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Vidhi Doshi
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