Vidhi Lamba Email & Phone Number

Toronto, On, Ca

Hamilton, Ontario, Canada

Toronto, Ontario, Canada

- Product Issue & Data Analysis: Investigated deficiencies and reportable compliance issues related to deposit accounts and products in personal banking. Designed business requirements and developed remediation strategies by extracting and analyzing relevant data in collaboration with Technology. Implemented agile short-term fixes and long-term solutions in consultation with Legal, Compliance, and Communications teams for multiple projects, with a total exceeding $20 million in remediation amounts.- Risk Management & System Testing: Assessed data from affected periods to manage risks associated with production and regulatory issues, ensuring compliance with FCAC standards. Facilitated quality assurance by providing insights through system testing and presenting strategic solutions to senior management, ensuring decision-making was data-driven and effective.- Cross-functional collaboration: Partnered with Product, Legal, Compliance, and Communications teams to resolve issues and ensure operational excellence. In collaboration with senior management, refined the remediation processes by creating a centralized tracking system that reduced the time taken to create reports and respond to audit queries.- Event Organization & Competitions: Member of the organizing committee for events and team-building activities, fostering a positive work environment. Featured in CIBC’s Ambassador program video and led business case competition teams to first place in winter and fall terms.

Burlington, Ontario, Canada

DISC,2023

Burlington, Ontario, Canada

- Financial Analysis & Decision Making: Reviewed hospital requirements and conducted a comprehensive financial analysis of the proposals received. Evaluated and compared bids to support informed decision-making for RFP awards valued at $50K+, ensuring optimal value and transparency in procurement activities.- Process Improvement: Collaborated with the CEO and leadership team to develop and implement a comprehensive project management tracker using PowerBI. This initiative streamlined project tracking, real-time updates, authority matrix, and capacity management, which resulted in increased managerial efficiency and facilitating strategic decision-making.- Stakeholder Management: Assisted internal (Strategic Sourcing team) and external (Hospitals) communications during the procurement process for approvals. Supported internal audits/reviews to identify discrepancies between government directives and clients’ Procurement Policies and Approval Authority Matrix.

Lucknow, Uttar Pradesh, India

One of the Top 10 Performer’s of the 240 Business Analysts of the region - Strategy Development: Formulated business strategies to boost sales for individual clients through Zomato’s platform. Developed tailored marketing strategies, enhanced the unified user journey, and curated loyalty programs and promotional offers based on in-depth analysis of historical and geographical data, and competitive market research, resulting in an average business growth of 8%-15% month-over-month (MoM).- Client Acquisition & B2B Engagement: Onboarded over 500 high-value clients and assisted in three emerging city launches by understanding client requirements, fostering meaningful relationships, resolving conflicts, and curating business growth strategies. Managed 260+ clients, contributing to a 13% revenue growth and a 25% growth in paid advertising initiatives MoM.Data Analysis & Solutions: Conducted thorough analyses of ongoing marketing trends and monthly performance data for each client to provide strategic insights that led to revenue growth and improved client acquisition, retention, and satisfaction.-Marketing & Campaign Management: Oversaw ad budgeting and booking for clients, ensuring optimal placement through social media channels and performance of ads on Zomato’s platform to maximize brand visibility and engagement.

Lucknow, Uttar Pradesh, India

Designing and conceptualising new marketing ideas/campaign for the real estate company. Includes making presentations and leading client meetings for upcoming projects. Closed several deals with companies such as, 'MI mobile', 'FirstCry' and 'Ondoor home delivery' services and so on for the commercial spaces. Content writing for advertisements.

Gurgoan, Haryana, India

-Product Development & Event Management: Designed and executed tailored training and team-building programs for Fortune 500 clients, including PepsiCo, American Express, P&G, PwC, BCG, HP, and Google. Collaborated with logistics teams to ensure programs met specific client needs and facilitated events that guaranteed smooth execution and positive client experiences, leading to a 15% increase in revenue.-Client Management & Revenue Growth: Acquired clients across various industries such as banking, CPG, healthcare, and education, contributing to 25% of the company’s revenue and expanding the client base. By understanding client requirements, designing customized programs, and ensuring seamless communication and execution, I facilitated successful events that led to word-of-mouth referrals and boosted monthly revenue growth. -Marketing, Communications, SEO & Analytics: Created marketing content for events, including social media posts and promotional videos shared with clients before events. Revamped the company website and supervised a team of graphic designers and videographers to produce engaging, customized content for each client, building anticipation for upcoming events. Applied SEO strategies and used Google Analytics to enhance online visibility and track marketing effectiveness, resulting in a 32% increase in website interaction.

Lucknow, Uttar Pradesh, India

Conducted and managed client meetings and arranged visits to various ongoing projects. Created presentations for upcoming projects and created a pool of brokers to promote the new projects for customers for sale and rent. Designed brochures for brokers and newspaper and radio advertisements.

Pune Area, India

Interned as a part of the growth team at Zomato. Conceptualised and designed new marketing campaigns for new customer acquisition for the Zomato applications. Handled all communications and coordinated with different departments for the ongoing projects. Analysed results for the performance on weekly basis and drew out a report for the same. Conducted quality checks for all the ongoing online campaigns. Visited restaurants with account manager to pitch new marketing ideas for individual restaurants.

Mumbai, Maharashtra, India

Worked with the Human Resource department of VFs Global, a VISA processing International company. Assessed employee data files, presented the explored data in excel sheets and collection of the missing documents from employees. Furthermore, brainstormed new ideas and designed training programs as per the target areas, also designed the invites sent out to the employees for the upcoming programs and activities.

Gurgaon, India

Worked as an intern at Dusk to Dawn, a buy - in agency for apparels and accessories for catalogue companies in the United States, Canada and so on. Worked with the design, production, merchandising, production and client servicing departments. The time in the organisation helped gain insightful information about the process and management of a buying house, moreover, minute details about the fashion industry.

Master Of Business Administration - Mba, Mba

Bachelor'S Degree, Major: Business Studies & Minor: International Relations

11Th & 12Th Grade, Commerce

Nursery - 10Th Grade