-Develop, implement and manage social media strategy-Define most important social media KPIs-Work with copywriters and designers to ensure content is informative and appealing-Collaborate with Marketing, Sales and Product Development teams-Manage and oversee social media content-Measure the success of every social media campaign-Keep abreast of the latest social media best practices and technologies-Use social media marketing tools such as Buffer-Monitor SEO and user engagement and suggest content optimization-Communicate with industry professionals and influencers via social media to create a strong network-Hire and train others on the team