I redesigned and built the Talink website using Framer.

● Successfully gathered statistics and data on the Indian and International pet markets by presenting market analyses & defining a go-to-market strategy.● Traveled to Dubai for the Dubai Pet festival 2022 and Made connections and executed a Block printing workshop hence creatively penetrating the Dubai pet market. Hence, Strategically and innovatively growing the business and suggesting insights to explore new markets.● Synthesized strategies at the cross-section of finance, product, marketing, and sales; conducted competitive landscape analysis, defined business strategy & prepared detailed presentationsLeadership● Co-leading a team of 20+ project interns to scale external branding; Ecommerce; Product development increasing company product SKU from 40, now totaling 75.● Spearheading partnerships (10+ pet organizations & Design universities) to make pitch decks and presentations for the founder to speak to 2500+ students across 8 design universities.● Engaging with artisans and building an ecosystem comprising 3 Ps (People - Pets -Planet)Cold calling - Visiting stores - Managing online inventory and orders, Direct interaction with clients, and vendors, from the conceptual stage to finished prototypes.

First Employee of the company and foundation member ● Strategized & implemented possible pet product lines and viable operating manufacturers to roll out to support IndieGood, and artisans to capture the pet market.● Used Design thinking process and empathy mapping to Ideate Sketch and render product designs to present ideas to the company for their approval or input. ● Aligning product design and development aligns with the company’s strategy and goals.Some of the notifiable products designed - IndieGood’s Dog and Cat harness, Cat Toys, Name tags, DIY Birthday KIT, Display Unit.● Increasing revenue by 30x within the first 8 months of joining by driving critical partnerships & initiatives.

Growth Strategy ● Pet meme contest IndieGood x Dog lovers club Ahmedabad:- Ideated, scoped and launched a Pet Meme contest where 200+ pet parents engaged and participated. The contest as intended resulted in Brand positioning and recognition in the pet market.● Presentations and pitch decks were prepared and partnered with the dog clubs to provide workshops.Designed & implemented a viable operating model to visually represent a business model, highlighting all key strategic factors. 🏆 Organizations/Awards: Research paper - "A User Research on Pet Accessory of Poop Bag Dispenser to strategize a New Market". For which I won the Best Design Innovation Project award 2021 - NIFT Bengaluru.

Strategic Designer and Illustrator ● Produced creative website layouts and content for the use of clients (Elderly).● Created illustrations, concepts, and sample layouts based on knowledge of company aesthetic designconcepts.● Identifying design problems and devising solutions Make strategic and user-experience decisions related tocore and new functions.● Take a user-centered design approach and rapidly test and iterate the design.● Collaborate with other team members and conduct intensive user research - user persona etc.● Convert data into a visual story for interpretation and drive useful insights

Study different Design Research tools and Perform a thorough Study of each method in detail, as well asexplore each of them.● Conducted research on the topic:- COVID-19 impact on QUEER community fashion choices.● Interpret data and qualitative feedback Create user stories, personas and storyboards.