Marketing & GTM Leader for $1B Supply Chain business. Responsible for Brand, Solution/Product Marketing, Industry Marketing, Pipe generation, Go-to-Market strategy & Enablement, Product Strategy and market adoption for the Blue Yonder portfolio.

Chief Marketer for $800M enterprise & mid-market software business. Responsible for Solution Marketing, Technical Marketing, Enablement, Go-to-Market, Product Strategy and market adoption for the Service Management & IT Operations portfolio• Drive marketing with ownership of branding, messaging, content strategy and execution across Digital Channels - paid, owned and earned• Plan, manage and execute major product launches overseeing entire process, leading cross-functional teams and representing BMC on analyst and press tours.• Drive Thought Leadership and Brand Awareness programs and story platform for C-Suiteand targeted LOBs through high value content• Responsible for the definition, content and execution of demand gen, Partner, Sales & FieldEnablement with a focus on competitive positioning• Responsible for Developer & Partner marketing to build customer advocacy and retention• Serve a senior spokesperson for solutions to media, analysts, customers• Build and grow a team of marketing professionals (solution & technical marketers)• Responsible for sales enablement, competitive analysis, thought leadership content, and product launches

Marketing Leader responsible for ServiceNow Ecosystem strategy & Enablement through programs, experience & engagement across owned, earned and paid media channels• Responsible for the ServiceNow Community and ecosystem strategy across Customers, partners and Developers• Delivering customer advocacy and retention through advocate and customer marketing programs• Delivering brand awareness, advocacy and education through programs and events • Responsible for recruitment, lead generation and engagement through SEO/SEM, contentsyndication and targeted programs• Responsible for proliferation of ServiceNow expertise through reputation programs • Responsible for Customer Insights platform to drive product adoption, sales acceleration &enablement, product innovation and support enablement• Responsible for Field Marketing enablement and programs through User Groups (SNUGs)• Driving social advocacy and brand amplification through social media communities onTwitter, LinkedIn & Google+

Services Leader responsible for vision & strategy for Social Support & Customer Engagement across Communities, Social Media & Social Analytics platforms. • Built the award winning innovative community platform (web & mobile) for Cisco Services to deliver $300M in savings from case avoidance (https://supportforums.cisco.com). Grew the community from 200K to 650K members in less than 4 years.• Incubated & launched the next generation of On Demand community Platforms to deliver Knowledge & Analytics as SaaS to enterprise customers and partners delivering new business models generating over $100M in revenue over 3 years (http://ondemand.cisco.com)• Delivering additional revenue by applying Social analytics to customer conversations to drive better support enablement, explore product innovations, 
offer design and cross- and up-sell opportunities • Created a partner ecosystem to recruit and incentivize partners to promote and monetize through Community Affiliate Program• Built Social Media communities to engage and recruit new generation of customers in 
emerging markets with over 620K fans & followers • Responsible for Cisco wide VIP & Loyalty programs

• Delivered $200M in savings from case avoidance by building and nurturing a customer community • Grew the community by 400% and increased customer engagement through innovative marketing and outreach programs• Created and manage enterprise wide Cisco Customer VIP program to drive customer engagement, loyalty and advocacy

Leading acquisition integration of Sun’s Online support, Knowledge management capabilities and Patches, including migration of over 300K users to the Oracle Support platform

# Drove faster and timely GTM strategies for Service offerings by building and directing Services Innovation team # Led a global product development team to architect, implement and deliver state-of-the-art User Experience and a flexible Portal infrastructure for new service offerings # Improved software quality and release cadence significantly by institutionalizing Scrum Development Methodology # Managed Service pipeline and strategy in conjunction with Business, customers and partners and drove product roadmap

# Drove web development, rollout, user adoption and ongoing support of enterprise wide Patch policy across all distribution channels # Instituted Technology Alignment Board to drive efficieny and established Key Performance Indicators for technology alignment and reuse # Successfully established SLAs and governance model with external teams to enable stakeholder management and faster integration and deployment of applications

# Led a team to implement Online Service Request capabilities for the Support Portal# Architected and led the implementation to deliver a technical infrastructure comprised of search, ontology management, content management and syndication# Mentored junior developers within the team# Coached QA team to define better Test Plans and improved code coverage by 20%# Re-factored software architecture and reduced code base by about 25%

· Worked on various QuarkXpress products. · Worked on designing and developing a generic Test Database for use across different product groups