Vidit Mehta Email and Phone Number

Group Head in the Business Development team, with a primary objective to on-board new clients and offer a host of services right from Brand Strategy, Creative Communication Development, Social Media Management, Campaign Management, Website Development and Maintenance, Marketing Technology Services, SEO, SEM, and a range of Performance Marketing Services• Responsible for nurturing and growing the existing client portfolio across the B2B and B2C segments, with a specialized focus on the North region • Provide end to end digital marketing solutions by extracting and disseminating the brief, brainstorming with the team, creating customized solutions, presenting to the clients and closing the deal• Establish strategic alliances with clients/partners to effectively meet their objectives while showcasing our strength and expertise across the digital marketing spectrum• Lead the Business Development team to identify, nurture and close prospective leads

As a group head, responsible for planning, ideating and executing innovative marketing & brand solutions for the clients using a 360 degree multi-media approach, both inside and outside the Times Group.Currently responsible for handling 8 verticals for the Gurgaon market, which are Real Estate, Travel & Tourism, Retail, Clothing, Automobiles and Consumer DurablesSuccessfully managed to bring an international EDM festival called 'Life In Color'to India for the first time in November 2018 as well as monetized and executed the entire campaign.In-depth knowledge and extensive use of the entire marketing mix using all possible platforms i.e print, radio, TV, outdoor, digital and on-ground activations.Interacting with the clients at the planning stage of a campaign, understanding their brand, vision, target audience and communication strategy and then help them create and conceptualize their advertising/marketing campaigns.Creating IP’s by envisioning unique, engaging campaigns and monetizing them by sponsorships while leveraging these IP’s via the various media channels under the Times Group umbrella.

Carrying out brand activation campaigns by promotional marketing as well as by executing experiential events by attracting and emotionally engaging consumers in personal experience.In-depth analysis of past client spends and identifying opportunities to increase the same as well as create channels for incremental revenue.Collaborate with the in-house creative and operations teams to brainstorm and come up with high impact ideas that can cater to the client marketing causes as well as generate the desired ROI.Planning the best media mix in order to maximize the impact of the communication by integrating ATL, BTL and Content on both B2B and B2C platforms and executing the campaign successfully.

Completely responsible for the USA and UK direct customer calls with a direct reporting to the Managing Director and responsible to deliver challenging targets for C-Sat, LCR, AHT, revenue and quality.Managed to build a team from scratch for the transition of direct customer calls from our contact centre in Jacksonville, USA.Directly involved in the recruitment process for agents, SME’s and Team Leaders, both internally and externally.Developed and managed relationships with the Contact Centre Managers as well as the USA and UK Commercial Sales Teams.Managed all aspects of performance management including skill development, poor performance, non-attendance and punctuality. Implemented all performance related employment policies including conducting performance appraisals, coaching employees & making career paths.Worked towards motivating and retaining the talent pool by creating an environment where people are inspired to take initiatives and take responsibility for their own actions.

Led and managed several teams of Contact Centre Agents to deliver the highest possible standards of quality and customer service, managing up to 20 people at a time.Delivered customer service, revenue and operational targets as well as maintained the SLA with all commercial areas.Analysed performance and business data to identify opportunities of improvement and resource requirements.Provided coaching and feedback to maintain quality standards of customer service delivery in an ever-changing environment.Dealt with escalations to ensure that customer loyalty is maintained.

Assisted in resolving process synchronization errors between Amadeus and the BA system (BABS) to ensure that the airport (DCS) records were accurately updated.Assist the QIK team with the automation of various global projects by providing in depth analysis.Provided floor support to Team Leaders in conducting training sessions, coaching staff, providing technical expertise & updates, handling shifts and solving system related queries.Assisted the Global Direct Reservations team with taking inbound customer service calls and solving passenger queries.

Was responsible to resolve customer queries as part of the ‘Walmart Connect’ process, which is an Internet Service Provider based in USA.Ensure that average handling times and customer survey targets are met, while providing accurate solutions to customers.