• Senior coordinator (2/140), Manthan 2021 to 2020 – Organized panel discussions in collaboration with HRAI, mentoring 3 JCs & pitching HR for seminars, panel discussion and annual HR flagship event of IIMV.

• Junior coordinator, Manthan,2020 to 2021 – Organized annual HR flagship event: Hosted 35 B-schools & 16 managed campus ambassadors, organized 6 national level articles writing and 1 HR case study competition.

• Lead a team of 6 interns for a strategy consulting project for turnaround of talent agency in MENA market. • Developed Issue tree using MECE framework & used Minto pyramid to substantiate recommendations. • Identified channels and engagements to associate brands with celebrities to design new service offerings.• Suggested new organizational structure for effective client acquisitions and easy business expansion.• Benchmarked and suggested a new business model for greater value creation and value appropriation. • Categorized prospective clients, brands & Celebrities, on different parameters to provide suitable services.

• Analyzed assortment and recommended pilot run for 5 categories with over 70 products for Milkbasket.• Identified top 15 potential revenue driving product by competitors’ price and demand analysis over Bigbasket. Suggested marketing campaign for all 15 products for new customer acquisition considering ROI.• Screened 500+ stores and collected area-wise data of 97 prospective GT/MT clients in Bhopal.• Suggested SOP, managed task assignment & guided 10 interns for content enhancement and A+ content.• Developed marketing strategy to position 24 Mantra as a differentiator & to increase willingness to pay.• Conducted Exploratory Research by FGD, Personal interviews and 220 survey responses to identity key revenue driving Products/Category to focus on different E-Retail platforms like Bigbasket & Milkbasket.

• Conducted exploratory research to design questionnaire for benchmarking Management Trainee program of Tata Steel. • Collected inputs by interviewing HRs to understand company specific practices for benchmarking.• Recommended campus engagement initiatives, changes in selection process & review mechanism.