Vidushi Gaur Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- At Viacom18, my role was primarily to own and realise business outcomes in line with the company's evolving strategic priorities in the realm of entertainment with a primary emphasis on effectuating revenue goals.- Working with Global Brands across categories, ranging from traditional to more digitally evolved new-age businesses and develop a content calendar that meets client's requirements across multiple marketing objectives and touchpoints.- Develop content strategy basis client brief and understanding into inspiring creative ideas and campaigns to kick off and create new Entertainment Assets, in addition to facilitating associations on existing content / IPs.- Working with not just Brands but also Artists and Professionals within the entertainment ecosystem with an objective of creating clutter-breaking entertainment assets and transmedia storytelling.- Exploring new opportunities / platforms / affiliations to increase visibility for client campaigns across transmedia platforms.- Working on post campaign reports including analysis of success metrics of the brand campaign.

Mumbai, Maharashtra, India

My primary job role at the organization included the following responsibilities: - Interaction with brands in the market, across categories to explore branded content opportunities with respect to their integrations in the content created by Pocket Aces across its platforms - FilterCopy, Dice Media, Gobble & Nutshell. The type of content ranged from being a web series to short videos as well as bespoke content pieces for brands.- Understanding the brand's objectives, positioning, messaging and target audience and providing them with relevant, customised branded content solutions basis the same ensuring maximum ROI for the brand.- Brainstorming and strategising on different ways of integrating a brand in the content along with the creative teams of FilterCopy, Dice Media, Gobble & Nutshell.- Managing the projects end to end, from conceptualisation, to pre-production, to monitoring its execution, launch and even the end results of the same. - Identifying growth opportunities on key accounts.- Staying updated with the content platforms' primary data like their audiences, views, reach and engagement through the backend information available on Facebook, YouTube and Instagram.- Represent Pocket Aces at industry specific seminars and events to create brand awareness and increase market presence.- Also handle the commercial and legal part of the deal closure process.

Andheri (West), Mumbai

- Worked with the entertainment unit of Madison Communications - Madison Teamworks fp&e Pvt. Ltd. aka MATES. - My job role involved reaching out to various brands across categories all over the country and providing them entertainment based solutions which mainly involved celebrity affiliations with brands. The associations were typically in the form of traditional celebrity endorsements for a brand or even a tactical and digital celebrity - brand association. - In my journey of 3 years I got to work with some blue-chip & start-up brands like Godrej (Godrej No1, Godrej Expert and Cinthol), Mc Donald's, Johnson & Johnson (Stayfree), Wipro, Kelloggs, Reckitt Benkiser (Harpic), SC Johnson (All Out), Snapdeal and many more.

Bandra, Mumbai

- BC Web Wise Pvt. Limited (BCWW) is a full-service digital advertising agency. They are best known for their strategic brand solutions and world-class creatives.-BCWW's digital solutions range from website development to online marketing that includes social media and search marketing, as well as media planning and buying. They also serve digital solutions on the mobile and tablet platforms, as well as outdoor digital installations based on web-based technologies.-As an intern I got an opportunity to work for accounts like Camlin, Aum Architects, Mother's Recipe, Fevicol and Godrej No1.-Apart from client servicing, I was also involved in some back end activities for the websites of the brands, Mother's Recipe, Hypercity and Dr. Fixit.

Dadar, Mumbai

Bachelor Of Mass Media (Bmm), Advertising

Pgdm In Mass Media, Advertising