Vidushii Rathi Email & Phone Number

India

Gurugram, Haryana, India

• Successfully built client relationships & managed social media handles for a range of premium brands spanning hospitality, media, pet care, apparel, and beverage sectors.
• Implemented marketing and promotional strategies to enhance brand visibility and reach.
• Crafted concepts for social media content, optimizing audience engagement and brand messaging.
• Created and presented detailed reports to track brand performance, identify trends, and propose strategic improvements.
• Collaborated with cross-functional teams to ensure cohesive brand representation across various platforms.Brands & Projects worked on: Accor Hotel (India & Middle East), Brunswick Aces ( Australia & UK) Novotel Hotel.

• Worked on competitor analysis to better understand the brand's positioning in the current market.
• Conducted market research on start-up companies such as Ati Motors and Koparo Clean to assist in developing strategies and enhancing their digital presence.
• Analyzed website content and brand exposure on buying platforms such as Amazon to improve client’s online utility.
• Contributed to the brand's promotional film and brochure designs.

Bengaluru, Karnataka, India

• Conducted extensive market research on brands such as Sunfeast Moms Magic, BSA Hercules, Yippee noodles, and MTR in order to develop strategies for upcoming campaigns.
• Contributed to a research report on the realities of the D2C industry in India following COVID 19.
• Worked on a research project that involved conducting a primary and secondary survey to learn more about Indian moms' digital behaviour.
• Performed Competitive analysis to determine brand positioning and product placement in the market.

Chennai, Tamil Nadu, India

I mainly worked with the Logistics Department and helped in the planning of events for various corporate clients such as GRT Group of Hotels, TATA Industry, Nippon Paints and TVS Motors. Was also a part of location scouting and made Project proposals for various entertainment and educational events involving celebrity presence.

Chennai, Tamil Nadu, India

I implemented my Wordpress skills as a part of the team which developed the website for an after school activity centre. I designed a few creatives and handled their social media accounts and also managed their database on various other business platforms like Justdial and Google My Business.

Chennai, Tamil Nadu, India

As a part of the Pre -Production team, I assisted in the process of ideation, scriptwriting, presentations, audio & video referencing, updating databases as well as the audition process for a few ads for Amazon India.

Master Of Business Administration - Mba, Mass Communication/Media Studies

Bachelor Of Science - Bs, Electronic Media, 8.039

High School, Commerce With Marketing, 8.8 Cgpa