As a seasoned communication professional, I bring together a blend of scientific communication planning, creative sensibilities, and a passion for research and deep understanding of sectors, helping companies I work with deliver key brand messages effectively. Successful communication strategies involve wholesome and meaningful engagement, enhancing long term brand perception among key stakeholders and my core strength lies in identifying and developing these strategies unique to each brand. In my current role as the Principal Group Consultant at First Partners, I oversee multiple client servicing teams for marquee accounts and work closely with the New Business Development team. Prior to this I've worked as an independent consultant offering strategic communication, public relations, and content creation services; as Division Lead for Marketing at Penguin Random House India; and for seven years I was the Head of Public Relations at Teamwork Arts, a leading entertainment company in the performing arts space, where I looked after the communication function for over 25 different events and festivals across the globe. During my previous stint at the agency side, I have worked with key clients including Pepsi, KFC, DSC Prize for South Asian Literature, BBC Entertainment India Pvt. Ltd., Hay Festival Kerala, Jubilant Foodworks - Domino's Pizza, Rolex Watches, Timex Watches and 94.3 MY FM (Dainik Bhaskar Group). For the last few years, I have been keenly interested in emerging sectors like pet care, gaming and crypto and am happily exploring opportunities to work with companies spanning these sectors.