With over 17 years of experience in strategic marketing and communications, I’ve had the chance to shape brands in beauty, lifestyle, and fashion. My career has been about telling stories that resonate, building strong relationships, and executing strategies that make an impact.I’m passionate about:Wellness & Self-Care: Advocating for simple, authentic ways to nurture ourselves and live with intention.Unparenting: Embracing the imperfect journey of parenting, focusing on authenticity over perfection.Entrepreneurship: Navigating the highs and lows of building something meaningful, especially in India’s dynamic landscape.Practical Sustainability: Growing, learning, and striving to make everyday choices that are mindful and sustainable.Animal Advocacy: As a lifelong animal lover, I aim to support causes that spread kindness and gentleness to all living beings.My goal? To connect with people who value authenticity, thoughtful living, and real conversations. Let’s connect and talk about the things that matter.
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Founder And CeoY Play ZKerala, India -
Fundraising & Marketing AdministratorDress For Success Sydney May 2022 - Apr 2023Sydney, New South Wales, Australia -
Director Of Strategic Communications And MarketingAstic Insulation Materials Industries L.L.C 2010 - Aug 2022Dubai, United Arab Emirates -
Senior Account Manager (P&G – Olay And Pantene)Saunders & Co Pr 2010 - Oct 2011Sydney, New South Wales, AustraliaUsing my organisational skills, I can build strong client relationships, develop account management strategies, and coordinate with internal teams to deliver solutions that meet clients' needs. I am also known for identifying opportunities to grow accounts. Scrutinised regional go-to-market (GTM) strategies for new products, features, key enhancements, and token listings in collaboration with company’s principles. Additionally, I answer enquiries, resolve campaign-specific issues, administer… Show more Using my organisational skills, I can build strong client relationships, develop account management strategies, and coordinate with internal teams to deliver solutions that meet clients' needs. I am also known for identifying opportunities to grow accounts. Scrutinised regional go-to-market (GTM) strategies for new products, features, key enhancements, and token listings in collaboration with company’s principles. Additionally, I answer enquiries, resolve campaign-specific issues, administer budget, and process invoices.♦Understood goals and priorities of company and executed marketing plans in compliance with Sales and Operations team.♦Competed against others in same market by articulating distinguishing quality of company's products or services.♦Coordinated with external parties, such as Magazine Editors, Beauty Editors, and Publishing Houses while representing P&G.♦Managed internal and external meetings within organisation to develop and execute PGBG plans. Show less
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Senior Public Relations ExecutiveEuro Rscg 2007 - 2010Dubai, United Arab EmiratesAs a Sr. PR Executive, I have expertise in developing and executing company’s PR plans for products and services and managing PR support for trade shows and consumer events. Having strategical aptitude, I monitor and evaluate communications strategy to support communication objectives and maximise positive exposure in local, national, and international markets. I have devised various creative public relations strategies that fit company profile and coordinated with other professional… Show more As a Sr. PR Executive, I have expertise in developing and executing company’s PR plans for products and services and managing PR support for trade shows and consumer events. Having strategical aptitude, I monitor and evaluate communications strategy to support communication objectives and maximise positive exposure in local, national, and international markets. I have devised various creative public relations strategies that fit company profile and coordinated with other professional consultants. ♦ Achieved 50% increase in overall PR Deliveries for Coty between 2008 and 2009.♦ Introduced and achieved several brand launches, press events, and fully-fledged public events.♦ Organised special inclusive interviews and yielded extraordinary PR results by working with CH’s President and CEO (Carolina Herrera) on launch of her fragrance in Middle East. Show less
Vidya Madhavan Education Details
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Marketing/Marketing Management, General -
International Business -
The Pr Training AcademyUnderstanding Pr -
The Pr Training AcademyDigital Marketing For Pr -
Marketing
Frequently Asked Questions about Vidya Madhavan
What company does Vidya Madhavan work for?
Vidya Madhavan works for Y Play Z
What is Vidya Madhavan's role at the current company?
Vidya Madhavan's current role is Founder and CEO.
What schools did Vidya Madhavan attend?
Vidya Madhavan attended University Of Wollongong In Dubai, University Of Wollongong In Dubai, The Pr Training Academy, The Pr Training Academy, University Of Wollongong In Dubai.
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vidya madhavan
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Vidya Madhavan
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