Identifying new sales leadsPitching products and/or servicesMaintaining fruitful relationships with existing customersWhen it comes to generating leads, day-to-day duties typically include:Researching organisations and individuals online (especially on social media) to identify new leads and potential new marketsResearching the needs of other companies and learning who makes decisions about purchasingContacting potential clients via email or phone to establish rapport and set up meetingsPlanning and overseeing new marketing initiativesAttending conferences, meetings, and industry events