Vidya Gopal Email & Phone Number

India

Bengaluru Area, India

Bengaluru Area, India

Consulted for multiple clients on projects that ranged from business planning, strategy, and marketing across multiple industries. Clients included Jaypore, Ganjam, and Enchanting Travels.

Bengaluru Area, India

- Instrumental in launching National Geographic Magazine on multiple digital platforms, negotiating contracts, and developing marketing programs, to deliver the largest paid digital circulation for any magazine worldwide- Represented the magazine products and apps and managed the business relationship with key vendors including Apple, Amazon, Google, Samsung, and Adobe - Managed the P&L and direct marketing of all digital editions and apps of National Geographic magazines of approximately $8 million in revenue.- Developed key reporting metrics and analyses, as well as managed budgets, P&L, and circulation forecasts for all National Geographic Magazine digital products- Optimized online order conversions and monetization strategies through design, integration with new payment vendors, product mix and placement, A/B testing, SEM, and funnel optimization for magazine titles- Managed product technology integrations between internal and external vendors for the digital editions of the magazines (certified Scrum product owner)- Oversaw media buys, display advertising, social media marketing, paid search, re-targeting, PPC campaigns, and other paid promotional activities with external agencies - Presented multiple projects and analyses to executive leadership, partners, and industry peers on a regular basis

- Conducted impact evaluation study for the Government of India in 16 watersheds of South India- Researched potential sites and developed a scoping paper for TERI’s Light a Billion Lives solar lantern initiative in the state of Karnataka, India- Surveyed and reported on major entrepreneurial opportunities for the Deshpande Center for Social Entrepreneurship in Karnataka, India- Developed various market linkages and value addition opportunities between local entrepreneurs and non-profit organizations in the livelihood and education program areas

- Modeled and forecasted circulation levels, cash, and revenue for National Geographic magazine’s North American market- Analyzed optimum product and source mix to maximize revenue on the newsstand and in circulation planning- Conducted and presented several analyses on industry competitors and growth strategies for the newsstand market- Managed and coordinated the newsstand launches of National Geographic Little Kids and special issues for North America- Created and delivered presentations to vendors at annual newsstand conferences- Managed yearly newsstand promotion and distribution strategy in North America- Coordinated creative and technical work across divisions to develop cross channel marketing programs for special issues

- Analyzed detailed reporting and recommendations on weekly newsstand sales performance for all National Geographic magazine titles- Evaluated the performance of newsstand covers and developed multiple regression models to predict newsstand sales- Worked directly with the national newsstand distributors to develop distribution assignment goals, monitored progress, and compliance- Assessed the effectiveness of point of sale promotions nationwide

- Modeled response and demand for 26 catalogs per year using logistic and linear regression.- Tested new modeling techniques resulting in the implementation of a channel-neutralresponse model worth approximately US$10 million per year.- Developed email and product affinity models that improved customer selection for emailversions and offers, resulting in a 30% increase in revenues on average for targeted emailmessages.- Created price elasticity benchmarks for core products and used estimates to monitor theeffects of pricing strategies on purchasing behavior.- Used cluster analysis to identify key customer segments based on buying behavior, andconducted quarterly analysis and profiling for behavioral changes.- Presented innovations and improvements in modeling to key stakeholders in the marketingdepartment.- Formulated ad hoc data pulls and analysis to support various marketing department initiativesusing SAS SQL and Teradata Assistant. - Completed training courses in DMA Statistics and Modeling, and SAS Programming.

- Interfaced and worked with publishers, patent lawyers, research groups, and governmentagencies for research proposals and grant writing.- Organized annual state level conferences and research reviews.

Munich Area, Germany

- Assessed business opportunities in the PC hardware markets of India and China. - Researched and presented trends on new Internet appliances, consumer electronics, and non-PC devices.

Crafting Luxury And Lifestyle Businesses

Msc, Economics

Bsc., Marketing

Economics

Isc - High School