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I am a versatile, data-driven Senior Product Manager with over a decade of experience leading product development, monetization, and internal tool creation for e-commerce platforms and multi-sided marketplaces. My expertise spans building high-conversion funnels, driving operational efficiency, and optimizing customer experiences to generate revenue.Throughout my career, I have worked extensively in B2B2C and P2P marketplaces, collaborating with cross-functional teams to launch innovative solutions and streamline processes. I specialize in delivering cross-functional leadership, fostering collaboration, and driving customer acquisition and retention strategies that align with business growth.Some of my key achievements include:✪ Generated $1M+ in ARR as the first PM at Outdoorsy by launching premium services, strategic insurance, and risk management tools.✪ Captured $2M in tertiary ARR through the launch of fraud detection tools, premium services, and CRM integrations at Outdoorsy.✪ Reduced SEM costs by 15% through detailed customer behavior analysis and multi-channel marketing integrations.✪ Improved lifecycle conversion by 35% by architecting a data-driven segmentation strategy and managing vendor integrations.✪ Spearheaded the development of a sales enablement suite at HelloTech, resulting in a 7% increase in global fill rates and a 19% reduction in follow-ups.Specializations:✪ Product Strategy & Development✪ Marketplace Liquidity & Growth✪ Risk Mitigation & Fraud Detection✪ Cross-Functional Leadership & Internal Tools Development✪ Customer Experience Optimization & Monetization Strategies✪ Privacy, Compliance, & Trust & SafetyMy approach is rooted in leveraging data insights to drive product strategies, automating processes, and delivering customer-focused solutions. I look forward to connecting with like-minded professionals eager to innovate and drive marketplace growth together!
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Platform Product Manager, IdentityAirbnbUnited States -
Product AdvisorReality Product Advisory Apr 2023 - Present• Trusted by 5+ early-stage startups and SMBs to optimize product offerings, implement reporting instrumentation, and streamline e-commerce funnel performance.• Provide strategic coaching in product management, focusing on development, operational efficiency, and scaling solutions to help startups achieve product-market fit and business growth.• Built AI-driven chatbot tools and optimize data pipelines, improving automation and operational performance for clients. -
Senior Product ManagerHellotech Inc. Mar 2021 - Apr 2023Los Angeles, California, Us• Led product strategy for optimizing the core booking and technician experience, resulting in a 7% increase in global fill rate, a 25% reduction in unserviceable orders, and a 19% decrease in follow-ups.• Developed and deployed internal tools, including ID verification, phone obfuscation (integrated with Twilio API), and dispatch algorithms, integrating third-party solutions to enhance security and automate processes.• Spearheaded the development of a sales enablement product suite from 0 to 1, improving sales team effectiveness and overall booking performance.• Defined KPIs and created reporting dashboards to track product performance and identify pain points, driving cross-functional collaboration through Voice of Customer initiatives and weekly stand-ups.• Partnered closely with data engineering teams to build dynamic dashboards, automate reporting, and create real-time user segmentation, enabling more data-driven decision-making and fraud detection. -
Cofounder | Head Of ProductPact Mar 2020 - Aug 2021Brooklyn, Ny, Us• Led product vision for a nonprofit subscription service that supported 12 nonprofits with over $3K in monthly donations from 100+ recurring donors.• Launched initial MVP with a small cross-functional team of six designers, marketers, and user researchers.• Defined product strategy, focusing on user research, product-market fit, competitive analysis, product specifications, and data architecture.• Set and managed aggressive OKRs, building internal dashboards and tooling to increase visibility and ease of use across the team.• Conducted user interviews and surveys to assess product-market fit, driving the iterative development process and ensuring alignment with user needs. -
Lead Product ManagerDarwin Homes - Property Management Dec 2019 - Mar 2020Austin, Texas, Us• Collaborated with the executive team to build critical product infrastructure, focusing on accounting tools and operational efficiency to support rapid scaling in the real estate and property management marketplace.• Increased developer velocity and streamlined feature rollouts through the implementation of Agile methodologies, driving faster time-to-market for key products.• Drove product adoption by creating a surround-sound communication strategy, delivering key updates through presentations and internal documentation. -
Product ManagerOutdoorsy Mar 2017 - Nov 2019Austin, Tx, Us• Generated $2M in tertiary ARR by launching high-impact insurance, premium services, and fraud detection products, solidifying Outdoorsy’s B2B2C marketplace presence.• Reduced SEM costs by 15% through in-depth customer behavior analysis and the integration of multi-channel marketing and CRM solutions.• Led a cross-functional scrum team to develop gamification features, offering valuable insights to users and enhancing loyalty and trust across the platform.• Collaborated with data engineering teams to develop dynamic user segmentation, build fraud detection tools, and create dashboards that optimized data-driven decision-making for marketing and operations.• Aligned key product metrics to accelerate release cycles, ensuring development aligned with company-wide growth targets.• Launched a UX internship program focused on addressing friction in search and checkout experiences, driving improvements in user engagement. -
Product Marketing ManagerMentorcloud Oct 2013 - Mar 2017Menlo Park, Ca - California, Us• Partnered with the CEO and 500 Startups to craft a robust marketing strategy, accelerating sales conversion by 3 months.• Achieved a 30% higher-than-industry-average CTR with tailored AdWords campaigns, increasing visibility and customer engagement.• Reduced onboarding time by 50% through the development of custom documentation and case studies, doubling user engagement and retention.• Redesigned website UX, content, and landing pages, increasing lead generation through co-marketing partnerships and digital marketing campaigns. -
Program ManagerRunway Incubator Jan 2014 - Jan 2015- Launched service to connect 200+ startups to investors, potential partners, and industry leaders. - Positioned incubator as thought-leader by researching underserved opportunities in entrepreneurship market. - Raised occupancy from 65% to 95%.
Vidya K. Skills
Vidya K. Education Details
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University Of California, BerkeleyPolitical Science -
University Of CambridgeBusiness
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500 Startups, Batch 15
Frequently Asked Questions about Vidya K.
What company does Vidya K. work for?
Vidya K. works for Airbnb
What is Vidya K.'s role at the current company?
Vidya K.'s current role is Platform Product Manager, Identity.
What is Vidya K.'s email address?
Vidya K.'s email address is vi****@****ail.com
What is Vidya K.'s direct phone number?
Vidya K.'s direct phone number is +140823*****
What schools did Vidya K. attend?
Vidya K. attended University Of California, Berkeley, University Of Cambridge, 500 Startups, Batch 15.
What are some of Vidya K.'s interests?
Vidya K. has interest in Social Services, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights.
What skills is Vidya K. known for?
Vidya K. has skills like Editing, Social Media, Research, Public Speaking, Writing, Nonprofits, Management, Social Networking, Data Analysis, Politics, Fundraising, Event Planning.
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