Vidya Peters

Vidya Peters Email and Phone Number

Chief Executive Officer | Intelligent Automation, AI Driven Innovation @ DataSnipper
Vidya Peters's Location
Amsterdam, North Holland, Netherlands, Netherlands
About Vidya Peters

Vidya Peters is a Chief Executive Officer | Intelligent Automation, AI Driven Innovation at DataSnipper. She possess expertise in strategy, marketing strategy, product management, saas, management and 38 more skills. Colleagues describe her as "Vidya is a passionate, results-oriented marketer who leverages data and facts to produce solid analysis and smart decisions. She balances aspiration with pragmatism, experiments rapidly, and is never married to the solution, allowing her to pivot if necessary. She can craft a solid strategy and ably leads teams to execute flawlessly. Best of all, she is passionate about the work she does, and continuously pushes the envelope because she is never satisfied with "good enough".", "If more leaders had the strategic thinking and clarity of conviction that Vidya has, the corporate world would be a much better place. One example that showcases both of these aspects of Vidya was when she was managing a product line for Intuit and one of the channels was showing up as "red" for her products in the dashboard week after week. Now typically when this happens to you in a business review meeting, the senior leadership points their gaze at you, you squirm in your seat and give a sheepish smile, and then when the meeting is over you spend the rest of the week running like a chicken without a head to get your sickly numbers back to "green". What Vidya did in this instance will remain with me through my career.. She pointed everyone's attention to that particular channel in the dashboard, said to the executive leaders that her team will NOT focus on reviving it because it was a small channel in the bigger context and focusing on it would distract the team from other more important initiatives. Not only did the Execs buy into her plan, what followed was even more incredible - her team was able to remain focused on the bigger initiative, and that initiative ended up being the most impactful project for the business for that fiscal year. It would never have been possible if Vidya did not have the strategic insight to focus on the big picture, or the courage to speak her mind to the leadership team. Vidya is an awesome leader, more leaders should be like her, and I would work with her again in a heartbeat!", and "Having worked with Vidya over the last couple years, I've been really impressed with her tenacity and strong drive for results. She's smart, strategic, and communicates well. I appreciate that while she values a strong work ethic, she also takes time to celebrate the team's successes. And on top of all of that, she is also fun to be around. Without doubt, she will be successful in any organization she joins. I highly recommend her!"

Vidya Peters's Current Company Details
DataSnipper

Datasnipper

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Chief Executive Officer | Intelligent Automation, AI Driven Innovation
Vidya Peters Work Experience Details
  • Datasnipper
    Chief Executive Officer
    Datasnipper 2023 - Present
    Amsterdam, North Holland, Nl
    DataSnipper is the #1 fastest growing company in the Netherlands. We look to revolutionize the world of manual and repetitive work for audit and finance professionals through intelligent automation and AI driven innovation. Backed by Insight Partners and Index Ventures, DataSnipper is used by over 500K auditors in 125+ countries and serves all four of the largest global auditing firms: KPMG, Ernst & Young, Deloitte, and PwC.
  • Marqeta, Inc
    Chief Operating Officer
    Marqeta, Inc 2019 - 2022
    Oakland, California, Us
    Started at Marqeta as CMO; promoted to COO to lead GTM including Sales, Customer Success, Delivery, Program Management and Marketing.Marqeta went public on Nasdaq in 2021.
  • Mulesoft
    Chief Marketing Officer
    Mulesoft 2017 - 2019
    San Francisco, California, Us
    MuleSoft is on a mission to help organizations change and innovate faster by making it easy to connect the world's applications, data, and devices. I led the global marketing team including product marketing, demand generation, brand, corporate marketing, and field marketing functions. MuleSoft went public on NYSE in 2017 and was acquired by Salesforce in 2018 for $6.5B.
  • Mulesoft
    Vice President Of Corporate Marketing
    Mulesoft 2015 - 2017
    San Francisco, California, Us
    Led the Corporate Marketing team which includes our brand, in-house creative/design, web development, public relations, analyst relations, events, partner & training marketing, developer marketing & relations, and talent marketing.
  • Intuit
    Director Of Marketing, Small Business Group
    Intuit 2014 - 2015
    Mountain View, California, Us
    Led marketing for QuickBooks Online, Intuit’s largest and fastest growing SaaS business serving small businesses and grew the subscriber base by 50%.
  • Intuit
    Group Marketing Manager, Payroll Management Solutions
    Intuit 2011 - 2014
    Mountain View, California, Us
    Led marketing for Intuit QuickBooks Payroll Attach offerings, a $600M+ business and delivered double-digit growth. The business is the industry-leading employee management solution and serves more than one million small businesses.
  • Intuit
    Senior Product Manager, Quickbooks
    Intuit 2010 - 2011
    Mountain View, California, Us
    Drove 20% revenue growth for QuickBooks Care business, a $60M+ ancillary service for QuickBooks desktop, a declining business.
  • Intuit
    Manager, Corporate Strategy And Development
    Intuit 2009 - 2010
    Mountain View, California, Us
    Led teams to develop strategies for Intuit’s global expansion, organic and inorganic growth and channel sales strategies - leading to the acquisitions of PayCycle and Mint.
  • Intuit
    Associate, Corporate Strategy And Development
    Intuit 2008 - 2009
    Mountain View, California, Us
  • Bain & Company
    Senior Associate Consultant
    Bain & Company 2004 - 2005
    Boston, Ma, Us
    Developed market entry, turnaround and growth strategies for companies in the technology, retail, and financial services companies in the US, Hong Kong, India, Singapore, and Thailand.
  • Bain & Company
    Associate Consultant
    Bain & Company 2002 - 2004
    Boston, Ma, Us

Vidya Peters Skills

Strategy Marketing Strategy Product Management Saas Management Cross Functional Team Leadership Product Marketing Business Strategy Leadership Competitive Analysis Management Consulting Go To Market Strategy Strategic Partnerships Public Relations Enterprise Software Strategic Planning Digital Marketing Software As A Service Marketing Demand Generation Online Marketing Customer Insight Corporate Branding Integrated Marketing Marketing Management Advertising Online Advertising Strategic Leadership Start Ups Strategy Development Design Web Development Analyst Relations Corporate Events Channel Partners Establishing Strategic Partnerships Developer Relations B2b Small Business Marketing Marketing Communications Pricing Strategy Analytics Consulting

Vidya Peters Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing And Finance
  • Harvard University
    Harvard University
    Public Administration
  • Northwestern University
    Northwestern University
    Industrial Engineering

Frequently Asked Questions about Vidya Peters

What company does Vidya Peters work for?

Vidya Peters works for Datasnipper

What is Vidya Peters's role at the current company?

Vidya Peters's current role is Chief Executive Officer | Intelligent Automation, AI Driven Innovation.

What is Vidya Peters's email address?

Vidya Peters's email address is vp****@****eta.com

What is Vidya Peters's direct phone number?

Vidya Peters's direct phone number is +141522*****

What schools did Vidya Peters attend?

Vidya Peters attended Northwestern University - Kellogg School Of Management, Harvard University, Northwestern University.

What skills is Vidya Peters known for?

Vidya Peters has skills like Strategy, Marketing Strategy, Product Management, Saas, Management, Cross Functional Team Leadership, Product Marketing, Business Strategy, Leadership, Competitive Analysis, Management Consulting, Go To Market Strategy.

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