Vidya Plainfield Email & Phone Number

Greater Philadelphia Area

Greater Philadelphia Area

Greater Philadelphia Area

Led healthcare marketing channel organization ($1.5B Revenue) in the development and deployment of innovative solutions for Patient Dining, Clinical Nutrition, Retailing and Healthcare Technology innovative solutions. Oversaw the development of annual operating & strategic plans to promote value based quality outcomes, market relevance, differentiation and loyalty for Healthcare consumers. Deploy and leverage consumer, patient and client stakeholder insights to market to new and existing customers and drive growth, improve client retention, and profitability. Strengthened Marketing team functional capabilities and performance, through objective setting, focused skill building, coaching, and team development. Create and manage annual budget and monthly projection process for Healthcare Sector Channel Marketing.

Greater Philadelphia Area

Drove HCP marketing activation for a 4th in class Glucagon Like Peptide (GLP-1) injectable therapy for adult patients with Type 2 Diabetes. Tanzeum peak year sales expected to exceed $1 billion. Led development of customer centric resources to drive Health Care Professional (HCP) engagement and sales performance; including website, sales and marketing resources creation. Designed, developed and drove pull through of payer/managed care and Peer to Peer marketing initiatives that increased awareness and engagement amongst HCPs.

Greater Philadelphia Area

Led Senior Care (+$400M Net Sales) planning process, including Strategic and Operational Planning (AOP). Designed and led plan to improve performance by increasing product awareness, enabling access and improving customer satisfaction. Since joining Senior Care segment saw topline growth of +6% year over year 2 years in a row and ranked #1 in profitability.

Washington D.C. Metro Area

Led North American Senior Care team including leading the development of national marketing strategies MNI ProStat and Souvenaid Alzheimer product lines. Spearheaded strategy and execution of the category marketing plan and worked closely with the senior corporate leadership, Medical, Supply Chain, Sales, Legal and other corporate functions to ensure establishment of its competitive position in the medical nutrition market.

Washington D.C. Metro Area

Responsible for leading the North American Alzheimer team and developing national marketing strategies and programs to engage and build product efficacy among Health Care Professionals, Medical & Care Giver Associations and Patient/Consumer groups.

Camden, Nj

Led the North East field category management team which included responsibility across seven key NE grocery accounts. Responsible for leveraging shopper and consumer insights to develop category growth strategies and tactics. Directed category management programs for Pace, Prego, Swanson, V8, Campbell’s Soups and Pepperidge Farm categories.

Responsible for product lifecycle management. Developed new and existing product vision, strategy, and business case/plans. Drove analysis of consumer, category, and brand information to support channel marketing and sales category management. Led development and commercialization of new product offering which delivered +$20MM of incremental business.

Responsible for developing and executing new brand development, existing brand repositioning and new product and category strategies and plans. Supported and led development of new product platform concepts that performed significantly above norm for both uniqueness and purchase intent and represented $500MM in potential annual sales.

Accountable for Pace & Prego, with responsibility for creating and leading the national shopper insights and category strategies plan, ensuring alignment and action with Marketing, Sales and Finance

Supported development of Pricing, Merchandising, Shelving and Distribution strategies for Campbell’s USA including 9 national brands: Campbell’s Red & White soup, Select, Select Gold Label, SpagettiO’s, Microwaveable cups and bowls & Wellness Brands

Established and managed material planning processes, interfacing with cross-functional teams (Brand, Finance, R&D, Procurement, Gov Regs etc.) to determine transitional project timelines and material disposition activities

Boston Ma

Mba, Marketing, 3.8/4.0

Summa Cum Laude

Bs, Business Strategy

Magna Cum Laude