• Led Cross-Functional Design Initiatives: Spearheaded and directed cross-disciplinary design teams, orchestrating collaborative efforts resulting in cohesive and user-centric design solutions.• Crafted Innovative User-Centric Designs: Pioneered and delivered innovative UX designs, integrating user research insights and industry best practices to elevate user experiences and drive business objectives.• Established Design Guidelines and Standards: Developed and implemented comprehensive design guidelines and standards, ensuring consistency and scalability across diverse product portfolios or platforms.• Collaborated with Stakeholders: Facilitated productive engagements with stakeholders, translating business goals into compelling user experiences, thereby aligning design strategies with organizational objectives.• Conducted In-Depth User Research: Conducted comprehensive user research and analysis, employing user feedback and behavioral data to inform design decisions, enhancing usability and satisfaction.• Iterated and Optimized Design Solutions: Continuously iterated and optimized design solutions through iterative prototyping and user testing, driving continuous improvement and enhancing product usability.• Facilitated Design Thinking Workshops: Orchestrated design thinking workshops, fostering a culture of creativity and problem-solving, which led to the development of novel design strategies and solutions.

• A diverse range of media of designs ranging from apparel to digital to automotive to stationary and events• Apparel design and development in terms of fabrics, sizing, print techniques, embroideries and patterns• Developing fabric patterns and textures specific to brands• Design development for direct manufacturing• Product conceptualization and development• Retail product forecasting and Market trends• Brand strategy, design and visual guides. • Clients from different industries like The Office of H.H. Sheikh Mohammed Bin Rashid Al Maktoum for Purchase and Supply, Meraas, Nasdaq Dubai, VLCC and new start ups.

Abu Dhabi Showdown Week - UFC 242Khabib Nurmagomedov vs. Poirier• Concept, design and execution of site branding• Assisted with Front of House activities• Planning and design of way-finding signages• Assistance with miscellaneous BoH operations

• successfully rebranded the business council• research, repositioning• social media strategy• email marketing• finding new ways to create value for the members

• Lead an amazing team of 2 creatives 
• Concept, strategy and execution on projects that were based on different media 
• Merchandise, apparel, print, digital, branding, event and venue design 
• Event strategy, design and execution

• Concept, strategy and execution on projects that were based on different media• Merchandise, apparel, print, digital, branding, event and venue design• Retail product forecast design, development and manufacturing• Marketing strategies for events, services and major World Record Events• Social Media design and campaign support

• Conceptualizing, strategizing and creating digital designs• Clients in industries ranging from F&B, transport and hospitality

Won the Rolling Stone Internship competition in the GCC competing against 2000+ entries. Contributed to 3 issues during the internship.