David Alexander Email & Phone Number

Basingstoke, Gb

United Kingdom

I am accountable for the development and implementation of our P2P end-to-end processes as we transition the UK's largest pharmaceutical wholesaler to a SAP S/4 HANA platform.

London, United Kingdom

I head the H&B customer offer team at Alliance Healthcare, responsible for delivery of the H&B category margin. With a central team of 13, my responsibilities include: 1) Strategy Development2) Category Management, including a significant Trade and Consumer promotionsprogram.3) Retail Support, including merchandising and Micro Space Planning (Planograms)4) Channel Development and Sales Team support.5) eCommerce. The decisions my team is responsible for drive sales of well over £100m from our 16000 retail and eCommerce customers. Alliance Healthcare is the UK's biggest pharmacy wholesaler, part of Walgreens Boots Alliance, first global pharmacy-led, health and wellbeing enterprise.

Chessington, England

In this role I run a team of retail professionals who support the trading and operational activities of over 1000 Alphega member pharmacies, to allow them to compete effectively with multiples and supermarkets whilst retaining all of the advantages of their independence.

United Kingdom

As interim Retail Director I reviewed and managed all aspects of the company’s retail business through a team of five (two Regional Managers in the UK, a Country GM in Germany and Austria, a property manager and a retail co-ordinator). I was tasked with three key objectives: DRIVE PROFITABILITY: I used my energy and experience to set the direction for a team of five (two UK Regional Managers, Germany Country Manager, Property Manager and retail Co-ordinator) maintaining the focus on delivering all revenue, margin and cost-line targets. I also made sure that the agendas in the shared functions across the business are aligned to deliver the support that the retail channel needs.SCALABILITY: I was responsible for developing a retail model that will be applied in our own-store domestic and international markets. This model encompasses enhanced service standards and capability development tools along with a variety of new processes and analytical methods to deliver more-for-less with the company’s resources.PROPERTY: I undertook a strategic review of our UK and German retail portfolios with a remit to identify ways to extend geographical coverage, to reduce capital intensity and to exit locations (where commercially viable) that no longer met the brand’s needs.

Dubai

My role existed to drive sales and margin for the Beauty Category in Planet's 110 stores across the UAE, KSA and Oman and to maximise wholesale B2B sales in other retail outlets, spas and salons.As the Head of the cosmetics and skincare division I held full P&L and strategic accountability for the category. My responsibilities were to develop and execute the strategies to maximise the sales and profitability of the cosmetics division. To do this, I controlled the following activities:1. I managed and motivated the Sales Teams in our retail outlets and wholesale channels across UAE, KSA and Oman. 2. I controlled the Buying, Range Planning, Pricing and Visual Merchandising for all Beauty Category products and suppliers. 3. I developed sales to export markets for our in-house brands.4. I managed the brand development for our own-brand product ranges, liaising with manufacturers to manage COGS, New Product Development and inventory forecasting. I improved brand awareness with PR and instore POS.I created the necessary processes and measures for the cosmetics division, articulated a clear strategy and put in place the initiatives required to deliver the company's goals. I updated the brand portfolio to reflect the latest trends and to better meet the consumers' requirements and strengthened the relationships with key external suppliers. At the same time, I developed my team’s retailing skills, marketing and promotional skills and the financial discipline to ensure that the business develops profitably as revenues grow.

Head of Clinique brand, responsible for Middle East and India markets.As the Business Unit Head for Clinique, I enjoyed the responsibility to develop and deliver the strategy required to optimise the long-term brand equity, sales and profitability for this global brand of prestige cosmetics, skincare and fragrance. Through my direct reports and their field-based teams I managed all of the brand functions: Sales, Strategic Marketing, Promotions and Events, PR, Store Design, Education, Inventory Management, Pricing, Registration and compliance with internal and external controls.I had full P&L accountability for the Middle East and India region and have an excellent track record of delivering financial results. I increased sales and profitability over the period of my tenure by refocusing the brand communications towards 'local' consumers rather than expats/tourists and driving new channel development in line with consumer preferences.Key achievementsSince I joined Clinique in 2008, I delivered record sales volumes and profits for the brand, both during times of high economic growth and during the unprecedented economic difficulty for the region in 2009/10. In so doing, I delivered significant, verifiable market share gains at the expense of my key competitors.I created a clear and sustainable 3-year strategy for the brand, using an effective and transferrable methodology. I expanded our brand distribution into two new channels of growth. This change simultaneously improved both our reach and our profitability.I delivered a substantial and sustained improvement in our gross margins from 2008 through 2011.

I launched the Boots Pharmacy Operation in the Middle East as a part of a small team recruited from Boots the Chemists in 2005. Key responsibilitiesI had the responsibility to develop and deliver the Annual Operating Plan and to deliver the required P&L contribution for all Boots Health and Beauty stores across the Middle East.Through my team of Area Managers and their store-based teams, I had the responsibility to consistently deliver the expected customer experience and ensure that each store delivered its sales and profit targets.Key achievementsSuccessfully launched and operated a chain of 24 Boots Health and Beauty Pharmacies (with MH Alshaya) in three markets across the Middle East: Kuwait, UAE and Qatar.I developed the Operating Plan, Store Working Practices, Key Performance Measures and managed the teams in all Boots retail stores across these important Middle East markets.Over a period of 2 years I developed a team of over 180 people who consistently and sustainably deliver the Boots brand proposition to their customers. Their teamwork and effort created a rapidly expanding, multi-million dollar business in less than 24 months.

Uk

Key responsibilitiesI had responsibility for developing the operational plans, standard working practices and tactical initiatives for over 8000 staff to deliver our annual £1.1bn walk-in dispensing business across more than 1250 stores. I influenced and liaised with colleagues across many areas of the Boots organisation, the UK National Health Service, external regulatory and governmental organizations to deliver these objectives.