Diego González-Medina Email & Phone Number

Founded in Summer 2024, Liminal Works is a non-profit on a mission to empower grassroots organizers and activists with products and platform services that embolden humanity’s power to achieve collective liberation. We center the needs and experiences of on-the-ground agents of change in the design and delivery of our work. Our founding products include a theory-of-change engine and CECI, a knowledge commons for grassroots organizers and activists fighting for LGBTQIA rights and gender justice.

New York, Ny, Us

• Built vision & strategy for ADL’s signature service (incident response) through value chain definition, market research, focus groups, process modelling, product roadmap, and testing• Leveraged product innovations to win $500,000 in grants within my first 6 months to support investment in product & analytics technologies• Guided organizational redesign by delivering data-based models for our regional structure and expansion• Evangelized 4 new platforms for design, communications, data mgmt, and project mgmt• Delivered business intelligence and performance measurement tools across Field Operations, Education, Incidence Response, and Advocacy departments.• Energized Sr. Leadership teams, and all-staff by presenting product vision and storylines, married with consistent progress reports to build a culture of product.

Tech-sabbatical year: completed the Stanford Graduate School of Business LEAD Program and volunteered with community organizations

Seattle, Wa, Us

• Built the firm's 2nd largest account over 2 years delivering rhythm-of-business reporting, embedded marketing analytics, A/B testing, site development, and dashboards for Microsoft EDU• Centralized analytics requests to triage our 7 analysts, developers, and data engineers through Azure DevOps workflows• Unified full-funnel and cross-channel reports through PowerBI and Adobe dashboards• Delivered site analytics for Microsoft’s Cloud + Enterprise team, working across industry vertical site managers• Conceived metrics for Account-Based Marketing (ABM) at Microsoft’s Global Demand Center• Pioneered organizational developments efforts at Campfire, including a Diversity & Inclusion forum, mental health accommodation policy, annual sentiment survey/report, and performance review program

Seattle, Wa, Us

• Developed an analytics program to track and improve racial and gender equity in the procurement and provision of public services, providing a roadmap for continued development of the program• Elected standing member of the Racial and Social Justice Initiative change team

Seattle, Washington, Us

• Founding member of our internal start-up to deliver advisory services to governments across Latin America. Managed 4 remote associates and legal staff in Mexico.• Delivered major insights for the President's Health Secretary that were central to the Administration's 2014-2015 IMSS reform; including cartel behavior, functional misalignment, and internal control issues.

Seattle, Washington, Us

• Developed the Cause of Death Analytics Team as its lead, implementing Scrum (the first at IHME) to iterate and deliver 12 groundbreaking research products under the Gates-funded Global Burden of Disease Study• Built the world’s most comprehensive mortality database, improving all analytics and ETL processes through parallelization on our cluster resulting in a 14-fold increase in iteration velocity• Contributed to negotiations with international data partners to win privileged data partnerships in China, UK, and Brazil• Led institute-wide initiatives for code parallelization, peer review, STATA & research methods trainings, and code versioning

• Implemented capital improvement projects and marketing campaigns to turn a small radiation clinic into a regional leader in technology and care • Partnered with Hologic and Veracyte to lead the nation in breast and thyroid cancer diagnostics, becoming the second medical center nationally to deliver breast tomosynthesis (3D mammography)• Led 120 in-service trainings with regional surgeons and doctors to strengthen referral business and technology adoption

Seattle, Wa, Us

• Published 2 manuscripts conceived from my term research papers; refining sections from co-authors, and tailored them for target journals alongside Dr. Quan Le at the Albers School for Business and Economics

Lead Program

Bachelor'S Degree, Economics, International Economic Development

International Baccalaureate Diploma