• To conceptualize branding, pricing and marketing of Sainik (PF and MR) and competitor analysis• Closing working with the sales team to implement the sales plan, town penetrations and dealer management• Work along with the digital team and external agency to bring about the best brand consistency across dealership• Manage various other elements of the products like brand recall, product life cycle, product communication & POPs• Town penetration analysis – creating criteria and sales support the revive lost towns and gain new towns• Using Analytics to forecasting sales, drive key insights on potentials markets and secondary surveys for expansion

IVR analytics: did A/B testing of voice, topic & audio duration & created a targeted propagation strategy that reached 1Cr people with an audio reach (listened to >70% of audio length) of 80%Set Up of Data Engineering unit – Creating Analytics dashboard, with PAN India repository of all the Election, demographic and candidate details to bring about ease of analysis and derive Key insightsAs a Campaign head TN project, worked with party members at different levels, automated the process across all functional requirements and supervise the utilization of data analytics, data warehousing, digitization, SMS, IVR & call center operations

• Survey Analytics: Predicting the winning party at the constituency level, candidate popularity and campaign impact, using normalization• Analyzed the impact of the on-ground campaign Ondrinaivom vaa and Sabki raoi on people and documented key insights• Created behaved model of swing votes and vote transfer to party and impact of it on election results• Build a Predicted model to analyse party vote share and win/loss margin at the state level and Assembly/parliamentary level• Derived Web & app analytics to improve the engagement of users on the app by analyzing retention rate, user login pattern, the impact of features and user behaviour patterns.

• Campaign designing, client-ready state deck - TN, Bihar & West Bengal • lead generation, digital Campaign Launch – National Agenda Forum (NAF)• Social listings to prepare a report on Assembly analysis and predict the outcome of the Assembly and determine real-time status of 95 booth