SaaS marketing generalist, driven by a love for problem-solving and challenging the status quo. I’m always eager to understand the "why" behind the "what" and equally obsessed with executing the "how".Skilled in end-to-end campaign strategy and execution (Paid Search, Paid Social, 3rd-party publishers), budget management (>$2M annually), marketing operations and analytics, SEO strategy, and conversion rate optimization.I've also dabbled with full-funnel content creation, sales and partner enablement, product/feature launches, driving product adoption, and managing media/publisher relationships.Outside of work, I'm an avid follower of business journalism, enjoy the occasional solo backpacking trip, volunteering with NGOs, and hitting the gym
Listed skills include Blogging, Data Analysis, Content Marketing, Search Engine Marketing, and 5 others.