Vignesh Rajendran Email & Phone Number

Chennai, Tamil Nadu, India

Got promoted as a senior executive

Chennai Area, India

Being a field officer I’m responsible for business growth in assigned territory by effective use of trade inputs. Responsible for programmed channel development and sales by using modern sale techniques to accelerate growth of the brands along with business efficiency of modern retailers and wholesaler’s.

Chennai Area, India

Vellore, Tamil Nadu, India

Achieved RM dream team award 2 times continuosly. Broken the paradigm shift in Vellore territory. In last 4 years none of the candidate have proven themselves since it's such a tough territory as well as key territory for ASM and organisation. Completely restructured the territory and help the company to implement the metropolitan projects in delivery and service mix. Appointed a major distributor for worth 220L and ensuring they delivering the key execution parameters.

Creating distribution network for Lighting products by sourcing and appointing distributors in the respective territory. Train and develop the sales team to achieve their targets. Drive sales growth by initiate marketing activities and distribution process.

1. Distributor Management:• Sourcing and Appointment of Distributors as and when required• Motivating and Coaching the Distributor Team and handholdingwhere required• Handling distributor issues with regard to claims and ROI• Building of good rapport as well as controlling the distributor Team• Taking care of route operations, market scheming and breakages at the Godown• Manage stock levels to ensure continuous availability and regular rotation2. Driving Volume and Growth in the given Territory:• Managing Primary and Secondary sales• Operation of trade schemes within the allotted budget• Appropriate distribution across the territory• Taking care of High Volume Accounts (Top Customers)• Recognizing Selling opportunities• Identify and target new accounts• Striving for channel growth like Eatery and Grocery• Effectively communicating the strategies through gate meetings• Geographical Information System (GIS) implementation across the territory (for the up-country CEs)• Installation and Re-Deployment of Equipments in the Accounts subjected to volumes and other related factors as may be considered.• Proposing for discount to the Accounts as necessary.• Driving of Marketing and Growth initiatives• Dealing with consumer complaints effectively upholding Pepsi Co values and integrity3. Merchandising and Promotion• Manage stock levels to ensure continuous availability and regular rotation• Fill and rotate all shelf, displays and equipment to Pepsi-Cola Company standards• Properly price product• Utilize point of purchase material4. System Compliance:5. Channel Management6. Managing/ developing his team

Tiruppur Area, India

Increasing the business through the distributors.Making the distributor profitable by showing the ways of doing business. Ensure the company products are available in the market by smooth flow of goods from the company to end consumer. Revenue generating.

Master Of Business Administration (Mba), Sales, Distribution, And Marketing Operations, General, A

Activities and Societies: Leader for Natures club, Member in Corporate social responsibility club. Certificate course in lean six Sigma..

Bachelor Of Commerce (B.Com.), E-Commerce/Electronic Commerce, B

Activities and Societies: Committee Member for organizing College culturals

Hsc, Accountancy, Commerce, Computer Science And Economics