Experienced Digital Marketing Manager with a robust background in PPC and SEO, specializing in Digital Marketing & SEO with 3 years of experience.Search Engine Optimization (SEO)Facebook & Google Ads ManagementSocial Media ManagementTeam and Project ManagementI enhance brands' and leaders' discoverability on Google by managing and optimizing their online presence, including content creation, website optimization, PPC campaigns, and lead generation.Key Skills & Tools➔ Skills: PPC & SEO Strategy, Team Management, Project Management, Social Media Strategy.➔ Tools: SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Zapier.Daily Responsibilities➔ Manage teams and projects, ensuring deadlines and objectives are met.➔ Develop and execute successful PPC & SEO strategies to drive traffic and conversions, resulting in a X% increase in organic traffic and a Y% improvement in PPC campaign ROI.➔ Conduct keyword research and guide content teams to optimize website content, achieving a Z% increase in keyword rankings.➔ Review technical SEO issues and recommend effective solutions, leading to a X% decrease in bounce rates.➔ Build high-quality backlinks and manage outreach efforts, resulting in a Y% growth in lead generation.➔ Optimise website content and landing pages for improved user experience and SEO, achieving a Z% increase in page load speed.➔ Monitor and report on traffic, rankings, and other SEO metrics using analytics tools.➔ Stay up to date with the latest SEO trends and best practices to ensure effective strategy implementation.Achievements➔ Successfully increased organic traffic by X% through effective SEO strategies.➔ Improved PPC campaign ROI by Y% through optimised ad targeting and budget management.➔ Led a team that achieved Z% growth in lead generation through social media campaigns.Certifications➔ Google Ads Certified➔ Google Analytics Certified