CarPal is the first of its kind tech-driven multi-brand virtual dealership for new car sales. I lead the team at CarPal to disrupt the offline sales model which has over time, become ineffective from a cost and function perspective.Significant responsibilities include:- Changing customer car buying experience and entire process by optimizing Vehicle Search + discoverability, Finance structuring and Deal closure with retail in a single omnichannel platform.- On-boarding… Show more CarPal is the first of its kind tech-driven multi-brand virtual dealership for new car sales. I lead the team at CarPal to disrupt the offline sales model which has over time, become ineffective from a cost and function perspective.Significant responsibilities include:- Changing customer car buying experience and entire process by optimizing Vehicle Search + discoverability, Finance structuring and Deal closure with retail in a single omnichannel platform.- On-boarding new car dealerships across regions for vehicle inventory readiness. - Transforming dealer partner experience with direct vehicle retails and not digital leads.- Identifying optimized marketing strategies for on-boarding customers into the CarPal ecosystem.- Completely designed the web application to optimize the organic flow of customers through the application, right from signing up to eventually ordering their cars online.- Identifying and streamlining sales funnel with sales milestones built-in.- Structuring team and functions for virtual sales with lean time size. - Designing and implementing 'CarMatch' and 'Search By EMI' features to enhance vehicle discoverability for new car buyers. Show less