Digital Ad Sales, Global Syndication and International Distribution (Jio Cinema and Sports18)

I worked across dual roles at Disney as l,Head – GTM and Revenue Management – Sirius (Cross Screen Sales: Hotstar + Television) and Head – Revenue & Product Strategy at Star Sports IndiaIn these roles, I manage the Go-To-Market strategy for Sirius -a vertical that enables cross screen media planning with sharper targeting across Hotstar and Television. A new and disruptive opportunity from the house of Disney. We work on targeting viewers beyond conventional options and partnering with brands to address marketing objectives. Apart from this, at Star Sports, I manage P&L across Sports properties with short- and long-term view on business objectives. Enabling 100%+ sales target achievements despite the current economic slow down. Have essentially enabled better sales achievements by doubling down on the 'Associative Sales' proposition, by introducing innovative product and solutioning features. Hence, leading to new revenue opportunities especially in emerging sports like Football, Tennis,Kabbadi etc., at the same time addressing brand needs like association, salience et al.

It was an exciting opportunity to be part of a new and innovation led team at Amazon and employ my Sales and Strategic knowledge and experience. As part of the Strategic Partnerships team I helped clients Partner with Amazon to draw mutually beneficial results. I worked with brands to help deliver their marketing objective effectively and in a more attractive manner, through branding, marketing and deeper value proposition solutions. All of the solutioning is effectively managed and backed with strong data analytics. Through such partnerships Amazon drove subscriptions (new customer acquisition).The most significant partnerships have been across FMCG, Travel, Tourism and Mobile Apps. Some of the Key Partners have been ITC Foods, Coke, Nestle, MMT, Bookmyshow, Swiggy. Our partnerships have managed to help deliver higher sales, better recall and new customer acquisition for partner brands as well.Amazon Spark: I also managed content curation and partnerships for Amazon’s social media venture – Amazon Spark. On boarded more than 40 partners, influencers and content providers on the platform in the pre-launch phase. Which turned out to be a great start up sort of experience!

Post my stint in frontline sales at Bangalore, I moved to Mumbai to lead the Product and Revenue Strategy (PRS) function for Star Sports. As part the PRS team I was responsible for the revenue strategy, revenue pipeline management, brand solutioning, asset development and packaging, marketing opportunity evaluation, pricing benchmarking, customer marketing, cross platform leverage for all filed and racquet sports. As the revenue strategy lead for Football, Tennis, Badminton, Hockey and Marathon events, it was my responsibility along with a small team to build the funnel for sales teams and also present the properties to relevant clients to help address marketing goals through our sports platforms. The role was a delightful challenge, and would solicit high level of customization of solutions to meet client goals. It would involve making the platform more meaningful and attractive, at the same time making it ROI effective.During this process we envisaged quite a few new and innovative assets and solutions. The end result for clients was ROI and lead to a good number of repeat advertisers. With customer promises being met we managed to meet target numbers year on year.The role also gave me the opportunity to manage relationships with Clients, Media Agencies and partners like IMG Reliance, Nielsen Repucom, SMG Media etc. and build synergies and represent Star at quite a few media forums.

As I moved on to the next part of my career to handle Star Sports, I was instated with the opportunity to Head Digital and Television Sponsorship / AD sales for Star Sports in South India. Was able to contribute revenues in every single event including Hockey, Marathon, Kabaddi, Indian Football apart from Cricket and International soccer. Was privileged to sell some of the biggest events in sports history: The ICC World Cup, Indian Premier League, Pro Kabaddi and Indian Super League Football across Television and Digital Platforms. We consistently sold ideas and solutions to clients rather than plain vanilla associationsWas then acknowledged for par excellent contributions in 2013-14 for best Sales records in Star Sports.At the initial stage of leading Star Sports for south, I had to build the team from scratch. After having convinced the management with a business case we established teams at different parts of South India to unearth new revenue potentials, that eventually contributed to the overall growth of Star Sports revenue.

I joined Star in March 2010, to lead the flagship Hindi channels Star Plus and Star One for Karnataka. Having shown enough promise backed by tremendous revenue growth I was given additional portfolios of Channel V and Tamil Nadu, Kerala and Andra Pradesh.As part of this team we played a pivotal role in handling high percentage of exclusive deals for the network and establishing television as a Marketing Tool and Star as the Network Television Partner-Of-Choice for a number of clients like Wipro, Himalaya Drug, Lenovo, ITC and 3M. During this period, we deftly developed strategies to decrease dependence on few clients and move to multi-client risk spread model. We got involved in multiple network deals leading to business development and this increased client base by 150%.

Ad Sales for NDTV 24x7. NDTV India, NDTV Good Times and NDTV Profit, Ad Sales for South India

Ad Sales for Karnataka Region. Zee TV, Zee Marathi, Zee Bangla and Zee Gujrati.

Pre MBA Work experience .