 Heading Sales & Marketing of 1 Million ton of Met Coke (Largest merchant Coke player) & 11 MnT of Iron Ore Responsible for revenue of US $ 900 Mn  Customer account management for applications across Engineering, Steel, Automotive, Chemical, Ferro Alloys, etc.  Working on Product and brand positioning of Sesa Coke to be a market leader Establishing the distribution network and Channel partners on PAN India basis  Strategic Member of Pricing Committee for Fixing Price & Key Decision Making  Lead promotional events, campaigns, Branding and strategic initiatives

 Lead sale of 6 Million tonnes of Iron Ore – Annual revenue of USD 250 Mn Establishment of Long term business strategy and road map for 10 MnT sale Increase market share and New Market Development  Key member on Policy, legal and media advocacy for Iron ore industry Drive top dollar marketing initiatives  Improve buyer diversification, target coastal and freight friendly customers Improve customer satisfaction index & New product development through voice of customer to target niche markets Key Achievements : • Achieved premium of 20 % in Lumps with grade mix/new customers• Highest ever annual sale of 6 MnT from Karnataka• Improved buyer diversification and added ~20 % in the customer base• Launched a new product 10/30 mm through voice of customers

 Lead Export sales of Pig Iron and Slag (Annual revenue of USD 100 Mn)  Market entry for premium grades in the export market to optimize the grade mix Lead Sale of Pig Iron in Karnataka/Goa and Coke in entire India ; Create and implement new strategies to increase market share, OEM’s percentage and secured sales Lead sale of Pig iron by-products through e-auction and direct mode as per group policy Lead Sales and Operations planning to achieve focus, alignment and synchronization among Sales, Production and Logistics Market intelligence for decision making with Domestic & international market information and dynamics  Lead Customer complaint management to ensure timely resolution Key Achievements :• Increased Pig iron Market Share by 30 % through strategic initiatives • Alternate customers for Slag accounting to 45 % of total sales• Increased 58% of Sales volume in Pig Iron by-products • Executed India’s first bulk foundry grade export shipment to Taiwan• Achieved premium of $ 10 PMT in Export shipments of Pig iron

 Lead procurement and Logistics of bulk raw materials for Blast furnace (Iron Ore, Limestone & Dolomite) with a Spend base of USD 80 Mn Developing analytical models of procurement and Logistics Getting statutory clearances for Material movement Transport contract finalization and execution of material movement Implementing customizing and application changes arising from process requirements and management decisions in MM module as a power user. Inventory Management of Incoming Raw Materials. Controlling and monitoring the receipts, handling and consumption of raw materials. Budgeting for Raw Material procurement  Ensuring the monthly/yearly returns of raw materials to statutory bodies  Key Achievements :• Development of Iron Ore procurement and Logistics Model• Development of alternate transportation mode from Karnataka• Secured 100 % requirement of fluxes through long term contracts• Inducted new iron ore suppliers at competitive prices