Vigneshwar Narayanan Email & Phone Number

Chennai, Tn, In

New York, Ny, Us

Strategize and execute the PLG motion for Sprinklr's self serve products

San Mateo, California, Us

San Mateo, California, Us

• Own and execute product-led growth initiatives for CX products at Freshworks• Instrumental in driving over $4 Million ARR of monetization and expansion revenue• Lead a team of 4 product marketers to achieve business goals across new, expansion, and retention revenue• Drive website messaging and positioning initiatives for several products in Freshworks

San Mateo, California, Us

• Strategized and executed several revenue generating campaigns for Freshworks’s flagship product, Freshdesk• Generated $2 Million ARR of expansion revenue in 1 year by running free to paid upsell campaigns• Owned all go-to-market initiatives for new Freshdesk features

Los Angeles, Ca, Us

• Assisting USC Marshall's Innovation Chair, Professor Gerard Tellis, in his research process• Conduct extensive secondary research to glean insights from and develop reports to showcase the same

Los Angeles, Ca, Us

• Facilitating video production for the MS in Marketing Program by writing copy and managing pre- and post-production activities for video collaterals

Los Angeles, Ca, Us

Graduate course GSBA 509 Marketing Management - Full-time MBA Program• Co-led a team of graduate teaching assistants for GSBA 509 Marketing Management for MBA students• Contributed to grading criteria decisions for assignments and exams; grading assignments and exams accordingly, completing grading for 120 assignments and 450 exams till date• Constructed and interpreted surveys gathering feedback from students to optimize the course; presented insights to the professor using Excel and PowerPoint presentationsUndergraduate Course MKT 450 - Consumer Behavior and Marketing• Helped design the course by recommending activities for classroom discussions• Contributed to preparing exams and grading criteria decisions for assignments and exams; grading assignments and exams accordingly

San Mateo, California, Us

• Created thoughtful customer marketing and go-to-market strategies for Freshworks’ flagship product, Freshdesk to drive engagement and increase retention rate. • Played a key role in the go-to-market activities of Freshworks’ new products – Freshchat, Freshsales, Freshcaller, and the Freshdesk App Gallery• Developed cross-team collaborative project management skills for end-to-end marketing content production involving multiple stakeholders to build effective value proposition and messaging for SAAS enterprise products• Established a video production and marketing framework for four Freshworks products which aided the production of 100+ marketing videos in a short span of 18 months• Interviewed over 30 customers to develop several one-pagers and video case studies and testimonials• Created a content calendar to structure the video production effort, achieving a 100% increase in video production• Assumed additional charges (storyboarding, voice-acting supervision, social media distribution and analytics) which reduced dependencies on other teams and turnaround time by 50%• Experience in highly effective content creation (presentations, videos, data sheets, whitepapers) for sales enablement• Headed the first in-house animation team at Freshworks and published over 35 animation videos in one year• Initiated and designed creative content and campaigns like video snippets for social media marketing that increased audience engagement by 30%• Maintained the official Freshdesk YouTube channel as administrator and published 70+ videos of various styles, featuring screencast, animation and live-action segments• Drew up and managed budgets for content production• Researched and evaluated voice-over marketplaces; selected fiverr.com, a vendor that saved $30,000 annually

San Mateo, California, Us

• Promoted to Content Producer within six months of joining the team for exhibiting great leadership potential • Authored several thought leadership posts that were recognized on Slideshare’s ‘Most Featured’ list of 2015 (have garnered more than 0.2 Million views) and delivered marketing collateral that increased audience viewership by 40%

Master Of Science - Ms, Marketing/Marketing Management, General

Bachelor’S Degree, Mechanical Engineering

High School

Education record