Responsible for creating the market and generate demand for Xcitium in India.

Responsible for building the K7 Security brand and driving demand for its enterprise cybersecurity products.

Key Achievements:- Led the rebranding exercise to create Clayfin, a Digital Banking Experience Company. - Established the marketing system for Clayfin from scratch.- Created demand and help open new markets for its digital banking experience solutions.Responsibilities:- Formulating the marketing & communication strategy for positioning Clayfin at Digital Media, Offline Media and Industry events.- Creating and maintaining the Digital presence (website, social media, email) to create awareness and generate leads.- Managing Media Relations to build brand credibility. - Optimizing and controlling marketing budgets for better ROI.

Responsible for creating the marketing strategy and building bills4u brand.

Led the digital strategists team for Cloud Business Unit that created and executed digital marketing plans to drive business.

Played a key role in setting up the Digital Optimization team which created and optimized IBM owned digital mediums to drive inbound marketing demand across geos. Managed the digital optimization team and worked with country marketing teams to ensure inbound marketing campaigns are delivered effectively and are meeting pre-defined campaign goals and objectives.

Analyzed and provided web optimization solutions for 12 countries in Asia Pacific to improve performance and achieve their inbound marketing targets.

Planned and executed integrated marketing programs (events, email campaigns, micro-site, customer meet) to establish Suntec as a Thought Leader in the Relationship-based Pricing concept. Managed the website and transformed it into a demand generation tool. Was the brand custodian and ensured the brand guidelines adhered in all communication. Managed a team that was responsible for creating collaterals (case studies, whitepapers, sales kits).Conducted employee engagement activities and was leading the internal communication efforts.Identified and implemented Salesforce.com to track and manage leads.

Planned and executed marketing programs (online/offline events, email campaigns) to support sales activities. Worked with PR agencies to increase brand awareness and credibility.Managed the web site and created collaterals (including case studies, whitepapers, sales kits).Conducted external events to increase the brand awareness among prospective employees.

Conceptualized and designed web solutions.Supported client servicing during new pitch to prospective clients.