Vijay Babu Email and Phone Number

Vice President - Home Appliances & Air Conditioners Division Managing following business functions with turnover of Rs. 17,500 Crores :1. Product Planning & Strategy2. Product Marketing3. Sales4. Profitability5. Strategy Planning6. Business Development7. Channel Management

Key Achievement in 2017 – 100% Inverter Transition (1st Brand in India with 100% Inverter) with Profitable Growth and 50%+ Market Share of Inverter Airconditioners

1. Led a team of 2 Sales Managers and 8 Area Sales Executives for attaining business development targets in Mumbai City, western, central suburbs, and Raigad district; & Karnataka State. 2. Oversea sales and marketing of the complete range of Electrolux products, including Refrigerators, Washing Machines, Air-conditioners & Microwave Ovens in the assigned regions, through the strong dealer network.3. Ensured delivery of quality support to all Trade partners through continuous interaction with the service team.4.Worked in close coordination with the Corporate Marketing teams for cementing Tie-ups and joint promotions/ Marketing Programs to support sales and expand market presence. 5. Recorded an increase in market share in both states--28% in Maharashtra and 27% in Karnataka.6. Hold the distinction of being the first to implement 100% cash & carry business in Bangalore.7. Accomplished the launch of dish-washer & Microwave ovens in addition to the existing range of refrigerators & washing machines in Mumbai.8. Played a stellar part in the launch of new range of frost free Refrigerators, Ozone FF while posted in Bangalore.

1. Actively involved in conducting Industry & Sales Analysis, Sales Forecasting, Management Sales reporting, Competitive information, Preparation of Company Sales Plan & dealer targets, maintaining coordination with Field Sales staff, Logistics, IT, Finance & Service departments. 2. Participated in Business Development activities by providing vital strategic inputs to the seniors, and by ensuring successful implementation of business plans and policies.3. Extended vital support to the dealer network by implementing dealer development plans, and ensured revenue generation through the achievement of dealer targets.

1. Played a key role during the launch of UNITONE telephone instruments & their timely supply to Crompton Greaves and various companies on OEM basis. 2. Contributed significantly to organizing Exhibitions & Sales promotion events, implementation of Sales strategies to generate sales enquiries awareness. 3. Coordinated with Press & Advertising agencies for local advertising. 4. Efficiently handled responsibilities for Sales, defining Sales targets and ensuring effective implementation of Sales Strategies to achieve the targets. 5. Developed and monitored the performance of Distribution channels closely.

1. Efficiently handled responsibilities for Sales of Refrigerators/ Furniture in the assigned region, apart from defining targets, effectuating strategies for the achievement of those targets, and ensuring effective management of distribution channels in the region.2. Undertook various local promotional campaigns with a view to developing the markets. 3. Handled business and sales activities in all territories of Mumbai city, including western & central suburbs, Thane, Raigad district & south Maharashtra.