Vijay Dev Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Created the Strategic Communication Brief for DermaCo. as a part of the Brand Building Program - Batch of 2022.
• Plotted the competitive landscape and defined the opportunity that the brand should focus upon by researching into the communication spaces being taken up by the core and other competitors and finding the most crucial.
• Selected the target segment after extensive consumer work basis the size of the market and DermaCo.’s Salicylic Acid Serum’s likelihood to win.
• Undertook consumer immersions and performed a SuperConsumer Deep-Dive to understand their triggers and barriers with respect to DermaCo.’s Salicylic Acid Serum’s opportunity.
• Identified the communication challenge and the associated insights to inspire consumer action.
• Defined the Functional and Emotional Benefits as well as the RTB (Reason to Believe) that the brand should focus upon.

Mumbai, Maharashtra, India

• Researched and Designed a monthly social media plan for Savex to improve brand visibility, which resulted in an increase in the monthly followers on LinkedIn by 288%.
• Developed a business development strategy for Cisco – Citrix partnership and exercised a sales Incentive Plan for a Hyper-growth project worth 21 Crores INR.
• Initiated and Administered Website evaluation and Improved the SEO of the Savex website by recommending the changes. Implemented content marketing CRO-driven strategies for driving traffic, lead generation and building.
• Worked on the roadmap of redesigning the Induction Process, resulting in 37.5% reduced duration with increased efficiency.
• Successfully developed the digital marketing content and strategies for Annual Sales Meet IGNITE 2022 that catered to 600+ savexites from 39 branches.

Pune, Maharashtra, India

• Product conceptualization of a lean integrated MarTech stack platform for small & medium businesses.
• Researched product features & positioning of 10+ API based play & plug marketing technology competitors.
• Created end-to-end go-to-market strategy including target segmenting, positioning, value proposition, revenue streams & channels for the product concept.
• Technology adoption lifecycle mapping to propose combined cross marketing opportunities in MarTech & AdTech space.

Vijayawada, Andhra Pradesh, India

• Responsible for the complete recruiting drive which entails screening candidates and coordinating the interview process

Visakhapatnam, Andhra Pradesh, India

• Ideated, supported & worked on pricing strategy in building a new product that generated revenue of INR 4.2 lakhs
• Worked on 80+ client followup, 33.75% optimized B2C sales and 30K+ revenue generated by counselling
• Managed target planning, executed day-to-day handling of the operations and social media marketing
• Worked on Market research, Market penetration, Competitor Analysis and identified the customer pain points

Rajahmundry, Andhra Pradesh, India

• Designed & carried out Faculty Training Programs and Course Structure Design Adaptations across products.
• Conducted primary research and Formulated advertising strategies from the pain points understood through primary research, which elevated the footfall by 36%.
• Responsible for Career Consulting, which includes Mid-course Guidance/Correction, Mentorship, Feedback.
• Carried out online/offline marketing, which resulted in an increased conversion rate of 25%.

Master Of Business Administration - Mba, Business Administration And Management, General, 2.77

Bachelor Of Technology - Btech, Electrical, Electronics And Communications Engineering, 7.6

Activities and Societies: ● Office Bearer in Entrepreneurship Cell - Sponsorship procurement, Event Management and Organizing Guest.