Vijay Dev

Vijay Dev Email and Phone Number

Associate Brand Manager - TVS Motors | IIM NAGPUR PGP 21-23 | Executive member @Nexus - Media and PR club of IIMN | Admission Committee IIM Nagpur | Marketing Intern at SAVEX Technologies @ TVS Motor Company
hosur, tamil nadu, india
Vijay Dev's Location
East Godavari, Andhra Pradesh, India, India
About Vijay Dev

As an MBA graduate from the prestigious Indian Institute of Management Nagpur, I am a skilled marketing professional with a strong passion for brand management. With a keen eye for detail and a drive for innovation, I am always looking for new and creative ways to elevate brand awareness and engage target audiences.Throughout my career, I have honed my skills in a variety of marketing disciplines, including market research, branding, product development, and digital marketing. I have worked on various marketing projects that have helped me to understand the nuances of marketing and branding.In my most recent role, I have been working as a Marketing Intern, responsible for driving the marketing strategy and execution for a range of products. My experience in this role has helped me develop a deep understanding of the importance of consumer insights, segmentation, targeting, and positioning in creating effective marketing campaigns.As I embark on my next career move, I am excited to take on the role of Brand Manager. With my passion for marketing and my extensive experience in the field, I am confident that I have the skills and knowledge necessary to drive success for any brand that I work with.If you are seeking a highly motivated and results-driven marketing professional with a passion for brand management, please don't hesitate to reach out to me. I am excited to explore new opportunities and to help take your brand to the next level.

Vijay Dev's Current Company Details
TVS Motor Company

Tvs Motor Company

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Associate Brand Manager - TVS Motors | IIM NAGPUR PGP 21-23 | Executive member @Nexus - Media and PR club of IIMN | Admission Committee IIM Nagpur | Marketing Intern at SAVEX Technologies
hosur, tamil nadu, india
Website:
tvsmotor.com
Employees:
8686
Vijay Dev Work Experience Details
  • Tvs Motor Company
    Associate Brand Manager
    Tvs Motor Company Apr 2023 - Present
    Bengaluru, Karnataka, India
  • Honasa Consumer Ltd.
    Brand Strategist
    Honasa Consumer Ltd. Apr 2022 - Oct 2022
    Bengaluru, Karnataka, India
    ● Created the Strategic Communication Brief for DermaCo. as a part of the Brand Building Program - Batch of 2022.● Plotted the competitive landscape and defined the opportunity that the brand should focus upon by researching into the communication spaces being taken up by the core and other competitors and finding the most crucial positioning profile statements of the category.● Selected the target segment after extensive consumer work basis the size of the market and DermaCo.’s Salicylic Acid Serum’s likelihood to win.● Undertook consumer immersions and performed a SuperConsumer Deep-Dive to understand their triggers and barriers with respect to DermaCo.’s Salicylic Acid Serum’s opportunity.● Identified the communication challenge and the associated insights to inspire consumer action.● Defined the Functional and Emotional Benefits as well as the RTB (Reason to Believe) that the brand should focus upon.● Defined the brand personality and the brand purpose as well as the Message Strategy that DermaCo.’s Salicylic Acid Serum should communicate.● Created concepts and conducted concept testing to iterate and improve the communication.● Selected amongst 130 B-school students for the INDUSTRYCreds™ certification program by Kraftshala.
  • Savex Technologies Pvt. Ltd
    Summer Marketing Intern
    Savex Technologies Pvt. Ltd Apr 2022 - Jun 2022
    Mumbai, Maharashtra, India
    ● Researched and Designed a monthly social media plan for Savex to improve brand visibility, which resulted in an increase in the monthly followers on LinkedIn by 288%.● Developed a business development strategy for Cisco – Citrix partnership and exercised a sales Incentive Plan for a Hyper-growth project worth 21 Crores INR.● Initiated and Administered Website evaluation and Improved the SEO of the Savex website by recommending the changes. Implemented content marketing CRO-driven strategies for driving traffic, lead generation and building brand awareness.● Worked on the roadmap of redesigning the Induction Process, resulting in 37.5% reduced duration with increased efficiency.● Successfully developed the digital marketing content and strategies for Annual Sales Meet IGNITE 2022 that catered to 600+ savexites from 39 branches.
  • Efficax Consultancy
    Intern
    Efficax Consultancy Feb 2022 - Jun 2022
    Pune, Maharashtra, India
    ● Product conceptualization of a lean integrated MarTech stack platform for small & medium businesses.● Researched product features & positioning of 10+ API based play & plug marketing technology competitors.● Created end-to-end go-to-market strategy including target segmenting, positioning, value proposition, revenue streams & channels for the product concept.● Technology adoption lifecycle mapping to propose combined cross marketing opportunities in MarTech & AdTech space.
  • Mmhb Private Limited
    Recruitment Manager
    Mmhb Private Limited Apr 2022 - May 2022
    Vijayawada, Andhra Pradesh, India
    ● Responsible for the complete recruiting drive which entails screening candidates and coordinating the interview process
  • Thinkplus Education
    Assistant Product Manager
    Thinkplus Education Aug 2021 - Mar 2022
    Visakhapatnam, Andhra Pradesh, India
    ● Ideated, supported & worked on pricing strategy in building a new product that generated revenue of INR 4.2 lakhs● Worked on 80+ client followup, 33.75% optimized B2C sales and 30K+ revenue generated by counselling● Managed target planning, executed day-to-day handling of the operations and social media marketing● Worked on Market research, Market penetration, Competitor Analysis and identified the customer pain points
  • T.I.M.E. (Triumphant Institute Of Managment Education)
    Research Intern
    T.I.M.E. (Triumphant Institute Of Managment Education) Dec 2020 - Jun 2021
    Rajahmundry, Andhra Pradesh, India
    ● Designed & carried out Faculty Training Programs and Course Structure Design Adaptations across products.● Conducted primary research and Formulated advertising strategies from the pain points understood through primary research, which elevated the footfall by 36%.● Responsible for Career Consulting, which includes Mid-course Guidance/Correction, Mentorship, Feedback.● Carried out online/offline marketing, which resulted in an increased conversion rate of 25%.
  • Innovative Studios
    Founder
    Innovative Studios Jul 2017 - Nov 2018

Vijay Dev Skills

Presentation Skills Team Building Consumer Insight Social Media Requirements Analysis Personal Development Human Resources People Management Interviewing Graphic Design Brand Building Rtb Martech Teaching Electronics Business Development Market Research Competitive Analysis Brand Communication Digital Marketing Advertising Tableau Sales Management Social Media Optimization Microsoft Excel Listen Pricing Strategy Training Screening Resumes Go To Market Strategy Onboarding Team Motivation Management Product Development Coaching And Mentoring Problem Solving Opportunity Mapping Brand Management Recruiting Creative Problem Solving Induction Program Ad Tech

Vijay Dev Education Details

Frequently Asked Questions about Vijay Dev

What company does Vijay Dev work for?

Vijay Dev works for Tvs Motor Company

What is Vijay Dev's role at the current company?

Vijay Dev's current role is Associate Brand Manager - TVS Motors | IIM NAGPUR PGP 21-23 | Executive member @Nexus - Media and PR club of IIMN | Admission Committee IIM Nagpur | Marketing Intern at SAVEX Technologies.

What schools did Vijay Dev attend?

Vijay Dev attended Indian Institute Of Management Nagpur, Srm University.

What skills is Vijay Dev known for?

Vijay Dev has skills like Presentation Skills, Team Building, Consumer Insight, Social Media, Requirements Analysis, Personal Development, Human Resources, People Management, Interviewing, Graphic Design, Brand Building, Rtb.

Who are Vijay Dev's colleagues?

Vijay Dev's colleagues are Mrinalani Debi Biswas, Gopinathan Dass, Prabhu Sree, Sudalai Muthu, Ramakrishnan K, Sultan Zaki, Rachel Vineeta.

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