Vijay Kumar Email & Phone Number

Saratoga, Ca

At Short Proof, we offer end-to-end Data Science capabilities to companies in the consumer internet sector. We bring together extensive domain knowledge and experience; cross-functional capabilities that span analysis, research, engineering, product management and leadership; and expertise in a range of areas such as targeting and relevance, marketing optimization, advertising and ad networks, monetization models, sponsored search; user interface optimization, A/B testing and data frameworks for the consumer web, and optimization of supply chains and operations.

San Carlos, Ca

Led data science for the Indian e-commerce major across a range of areas including search, relevance, marketing, user experience, supply chain and logistics, seller analytics and ads. Built a large team from scratch and crafted and implemented a data strategy that drove a number of major optimization initiative. Our optimizations led the way to nearly double the gross margin, reduce cost of fulfillment nearly 30 percent, and design and swiftly bring to market SD Gold, a free-next-day-fulfillment loyalty program and Amazon Prime competitor.

Palo Alto, Ca

-- Email and realtime relevance-- A/B testing framework and practice at Groupon-- Optimization of ad spend, campaign and bid management-- Email and UI optimization-- Application logging, site and product instrumentation and data framework-- Product and feature analytics-- Targeting and deal recommendations

Tech Lead for a new data analysis team in Bing.

I was responsible for analytics and business performance in Amazon’s product ad system. I have worked on building and refining a cost-per-click ad model based on product identity and structured data and associated algorithms. Earlier, I have worked on Amazon’s full range of operations research problems in inventory planning, resource allocation, routing, facility location and other areas of optimization.

As one of the earliest members of a greenfield lab, I played an important role in the incubation of IBM’s India Research Lab, including recruiting, influencing the project portfolio and lab charter, and coordinating academic outreach.

Phd, Computer Science

B Tech, Computer Science