Helping Organisations to Procure Right Products at Right Prices, Stretegic Planning, Sales Team Building, Sales Skills Trainings, Representing International Brands in SAARC Countries, Mentoring and Guiding Young Enterpreneurs etc

Commercial Refrigeration Equipments for Exports

around 9 yearsM/S Wang Professionals- Sales & Service distributor of various Foreign Principals i.e. ELECTROLUX PROFESSIONALS Kitchen & Laundry Division, Pony, Manitowoc Group, Roller Grill, Carimali, santos, Hatco, Blanco, Metro & many more HO in Delhi and 4 Regional Offices.Reporting to C E O (Chief Executive Officer cum Managing Director)9 years+ Presently working as Dy. General Manager- Sales ( All India) covering 4 RegionsEarlier positions held Regional Manager – North India & East India Manager-Business Development (Channel Sales) All IndiaProducts Handled Imported Commercial Kitchen & Refrigeration in Hospitality, Health Care, Educational, Bar , Restaurant, QSR’s & Industrial Segments and Supporting Laundry Division( on Need basis)• Appointment/Development/\Reorganisation of Channel - Network all over India• Design, develop & implement marketing programmes, policies & campaigns for higher penetration, Presentation tools better customer management, and building a Learning & Performing Sales Team• Develop training curriculum, corporate policy & procedure, on-going personnel development of all India Sales Team to excel in achieving Annual Business Plan• Managing, planning & participating in various National Exhibitions• Coordination with Service and other support Departments• Niche marketing in some special segments• Motivating and guiding a team of Managers/Executives• Relationship Development with Consultants & Fabricators• Development of Presentation Tools• Business Development through Relationship building with Higher Management of Star Category Hotels.• Tendering, Negotiations, Procurements, Planning and execution of Project Orders• Development & increasing revenue generation from Indian & MNC - QSR’s • Designing and implementing Incentive Schemes for Sales Teams.• Development and harvesting higher values per customer/major chains

16 Years Area Manager, Worked at various Branches Chandigarh, Delhi, Lucknow , Delhi & Branches.Reporting to Regional Manager / General Manager Joined as Sales Executive than Progressed to Sr Sales Executive, than Asst Manager and then as Area Manager of a Branch Division Products handled Water Coolers, Deep Freezers, Water Dispensers, TV’s, Refrigerators, Cold Rooms Commercial Kitchen & Laundry Equipments, Air conditioners etc.• Developed and implemented creative solutions with enhanced sensitivity to cost, efficiency and performance with in the resources• Consistently achieved monthly sales plans and annual business plans with focus on Strategic Goals• Actuate/implement promotional events to generate additional business• Provide marketing intelligence at biannual sales conferences• Developed strong Channel Partners both B2B and B2C• Niche Marketing for select products• Managed the launching of new products • Built strong customer relations• Implemented Innovative merchandising and display solutions• Opened new branch at Ghaziabad from start up to a respectable profit levels

1986 to 1989 BUSH 3 years TV Video/Audio Executive- Sales Reporting to Branch Manager• Developed 5 distributors and 5 service centres in Punjab, Himachal, J & K• Received sales performance awards and foreign trip as incentiveSkills and Achievements Profile• Implement tracking and monitoring systems, performance and ensure minimum account receivables• Consistently achieve monthly sales plans and annual business plans• Recruit/ interview/ hire/fire, train and develop sales managers/ sales executives of Business Associates• Actuate/ implement promotional events to generate additional business.• Articulate and effective communicator and trainer. • Conduct highly effective training sessions and hands on training encompassing sales skills, product trainings, time management & public relations• Interaction with CEO/ General Managers/ Regional managers, Commercials/ Plant/ Foreign Principal’s/ Accounts and Finance Department.• Ascertain client needs and cost parameters, formulate appropriate product package: make effective sales presentations.• Forecasting, budget planning and managing uncertainties

Before this worked in Sales Department of Punjab Alkalies & Chemicals Ltd. Chnadigarh for Two Years from 1984-86Sales of Caustic Soda Lye, Liquid Chlorine, HCL to various Paper Mills, Refineries, Bone Mills, and other Large Companies