Data labeling/Annotation for AI/ML | Digital Accessibility | Financial Publishing Mandate to expand business interests in digital accessibility, financial publishing, and data labeling/ annotation for AI/ML verticals across UK, Europe, Middle East, Singapore, Australia geographiesDigital accessibility - Apex helps you create born accessible digital content, and our team of experts can help you remediate PDF and create accessible EPUB to meet relevant digital accessibility standards including Section 508 (ADA), Web Content Accessibility Guidelines (WCAG) 2.0, EN 301 549 (Europe’s extension to WCAG), EAA (Directive (EU) 2019/882) and other digital accessibility standards around the worldFinancial publishing - Apex offers complete typesetting and composition from the first draft to filing ready PDF for proxy statements, financial disclosure reporting, mutual funds reports, IPO filings, accessible EPUB, and PDF content with Section 508 (ADA) compliance along with full conversion solutions using EDGAR HTML, XML, HTML5 and XBRLData labeling/ annotation for AI/ML - Create high quality annotation of text, images, audio and video data to quickly train and operate your AI and ML applications ; data preparation and engineering tasks represent over 80% of the time consumed in most AI and ML projects and Apex helps address this powered by advanced AI and 2,000 + experts

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EdtechResponsible for driving sales, marketing and business development initiatives for flagship student lifecycle CRM product suite (consisting of Enrollment CRM, Success CRM, and Alumni CRM) focussed on the global higher education space across target geographies such as US, UK, Europe, UAE, Saudi Arabia, Singapore, Malaysia, Indonesia, Australia | Led prospect outreach campaigns via social media and email targeted at the Singapore, Malaysia, and US markets | Involved in nurturing potential channel partnerships/reseller networks in Singapore and UAE | Managed consolidated CRM and sales pipeline for all product lines | Worked closely with top mgmt on strategy/go-to-market formulation for key focus areas such as student case management and alumni CRM | Played a key role in implementing the early stages of SEO/social media marketing strategy with key internal stakeholders and external SEO/SMM consultant | Contributed to primary and secondary market research, initial branding exercises for new market entry initiatives in the F&B and employee engagement sectors | Anchored pre-sales exercise involving top mgmt/product/tech/design functions to revamp marketing collateral to ensure better alignment with product suite | Submitted detailed white paper internally to top mgmt with recommendations for a growth-driven product business model from ideation to exit involving product marketing, competitive intelligence, fund raising, valuation, M&A

Start-up EcosystemDeep dive into the following areas - Start-up ecosystem, start-up lifecycle(early-growth-later), SaaS, freemium, MVA (Minimum Viable Product), PMF(Product-Market-Fit), flywheel Vs funnel, CLG(Customer-led Growth), PLG (Product-led Growth), growth hacking and experimentation, TAM(Total Addressable Market), VC(Venture Capital) funds, PE (Private Equity) firms, fund raising process/platforms, start-up valuation, exit strategies, further M&A concepts and much more | Understanding underlying dynamics of rapid growth and fund raising in tech product start-ups/ scale-ups | Research done based on Y-Combinator, SaaStock and many other credible online sources | Interactions with start-up founders - proposed and presented B2B SaaS PLG driven approach document(s) tailored for their respective companies/verticals/domains

Products - Learning Content Mgmt | Online marketplace + SaaS Test Prep/Exam System | Project Mgmt Software | Recruitment Automation System Services - Digital Transformation | Customized Product Development or Product Engineering | Mobile Apps | Geospatial Information Systems | eLearning | Business Apps | QA | Content services for multiple verticalsInvolved in go-to-market initiatives for new product lines ( online test prep marketplace + SaaS ; recruitment automation ; transportation mobile app ) and new service line ( content moderation services ) | Spearheaded efforts to expand business interests of existing software services | Participated in RFP bids for GIS/engineering services | Played a key role in M&A support for inorganic growth initiatives in communications + tech verticalsWorked very closely with the top mgmt and contributed to the following -Online marketplace (B2C), cloud-based Software-as-a-Service (B2B), cloud-based exam specific online test subscription (B2B) - for test preparation for pan-India competitive exams ( direct sales, digital marketing, partnerships strategic partnerships, channel partnerships, co-branded promotional campaigns, legal consultations, competitive intelligence, secondary market research, marketing budget and plan for outdoor/TV/radio/event/print advertising/promotional campaigns/ Above The Line (ATL) and Below The Line (BTL) branding campaigns/ comprehensive creative and branding strategy facilitated via vendor engagement and secondary research, legal(contracts/agreements; trademarks, patents, copyrights via IP law firm) ) Digital marketing - for flagship online test prep platform (online marketplace, SaaS, exam specific subscription), iPowerFour products and services, GIS/engineering services for US-based subsidiary of parent company, content moderation services for parent company

Content Solutions, Products and Services for multiple verticalsWorked very closely with the top management to drive organic and inorganic growth across existing (publishing,libraries) and new (life sciences, media, pharma, tax/accounting, e-commerce) verticals | Mandate for new customer acquisition/ account mining in EU, APAC markets and named accounts in North America/UK – with focused effort on US, UK, Germany, China, Israel, India, Australia with on-site campaigns in US, Germany, Israel, India | Managed an extensive sales pipeline of prospects with significant overall potential value | Closed new contracts – multi-year social media content creation/ promotion deal with a leading Chinese online wholesaler; Multi-year product training support and content development deal with the tax and accounting business unit of a leading multi-national information vendor headquartered in NY; Multi-year prepress deal formatting drug journals for the Spanish operations of a leading information intermediary | Played a key role in ongoing efforts to open up new verticals such as life sciences, tax/ accounting, e-commerce, pharma, media | Helped in making Apex a “go-to” vendor for the life sciences/ intellectual property division of a global information vendor through impactful presentations to their top brass | Facilitated, led, supported initiatives for potential acquisition of an Israeli start-up, Indian media industry vendors, US based software/ services companies in publishing/higher education, healthcare software/BPO entity headquartered in Kenya | Led innovative campaign in the Asian region for the divestment of North America’s largest microfilm literature collection

CRM Product and BPO focused on Higher EducationWorked very closely with the Executive Board to expand software and BPO business interests in the core UK region and initiated efforts to open up virgin territories such as Australia, New Zealand, Middle-East, Africa, South-East Asia | Closed new deals – multi-year contract for a student support CRM software through a competitive bid and a data cleansing services engagement with a leading university based in Docklands, London; Multi-year CRM admissions software implementation and maintenance with a South Essex based Further Education (FE) institution | Managed existing accounts – four CRM software HFE (Higher and Further Education) UK clients with high license agreement/ implementation value and two marquee BPO clients (including a flagship northwest London based university) with a combined annual multi-million FTE contract value | Played a key role in building strategic partnerships in UK with – a global smart phone manufacturing market leader for a joint offering of QuScient mobile apps on their tablets, Norfolk based FE college for joint marketing campaigns covering 28 colleges and collaborative bidding initiatives, a consulting firm based in Surrey for student support CRM software, Dorset-based digital textbook platform provider for a joint mobile app offering

Software Product with Technology-enabled KPOWorked very closely with top management to transform a technology product start-up into a revenue generating enterprise - booked significant revenues in two information extraction software contracts with NY-based financial data vendor | Contributed to a steep increase in revenues from an existing account - a quasi-governmental authority/national registrar in Germany – for XBRL transformation | Key role in expanding network of marketing partners with financial services/technology background - in London, NJ, LA, Chicago | Explored strategic JVs in web social bookmarking and EDM space | Investor presentations

Legal Process Outsourcing Mandate for new sales revenues from personal injury/medical malpractice law firms , North America territory | Led a team of more than ten people and procured LPO contracts (FTE and Project basis) from leading mid market plaintiff personal injury law firms in USA and Canada

Management ConsultingEntrusted with key responsibility of developing new business outside of single existing customer in India | Managed a pipeline across manufacturing, telecom infra, health, BPO, retail, construction, real estate - booked three deals with world’s largest telecom tower company and India’s oldest automobile major | Groundwork for CGN Health in India - procured two preliminary engagements in Healthcare | These successes were in the context of global recession at that point in time and that the single existing customer had stopped all billable CGN projects in India

Business Process Outsourcing – For-profit Higher Education/ TaxOn-site relationship manager for existing flagship account – Arizona based online/ ground university | Closed a deal with a global technology major where their top managers would enroll for online MBA programs offered by this university’s college of business - and finalized an ancillary partnership contract where QuScient gets a revenue share | Leveraged this success to open up a new service line in this account – online adjunct faculty recruitment for Health Sciences/ Art/ Business depts – with a minimum annual revenue commitment | Managed end-to-end marketing/customer acquisition/payment for US tax portal

Contact Center Services – Outbound/Inbound/LeasingMandate to generate revenues for 24/7 call center with 114 physical seats | Managed sales pipeline with more than two hundred international (US/UK/Aus/Canada) and India leads and generated two customers and three key prospects – across insurance/telecom/BPO sectors | Closed a sales process of US private health insurance and a facility leasing deal for 90% of physical seats with leading contact center/transaction processing provider in India | Involved in audit process for SEI-CMM Level 5 / ISO 9000 certification

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