Vijay Viswanathan

Vijay Viswanathan Email and Phone Number

Chief Marketing Officer @ INI VARSITY
Kanyakumari, TN, IN
Vijay Viswanathan's Location
Coimbatore, Tamil Nadu, India, India
About Vijay Viswanathan

- I craft data-driven marketing campaigns that ignite brand growth.- I bridge the gap between brands and audiences through strategic content and targeted engagement.My Expertise:- Social Media Mastery: I manage multiple platforms, build brand awareness, and cultivate loyal followings.- Content Powerhouse: I create captivating visuals and compelling content that drives audience engagement.- YouTube Growth Strategist: Leveraging expertise, I optimize channels and collaborate with influencers for exponential subscriber growth.- SEO & Paid Ads: I ensure high search rankings and utilize paid advertising to reach targeted audiences.- Marketing Automation Champion: I streamline workflows for efficient campaign execution and maximize results.- Beyond Skills: A lifelong learner, I foster strong client relationships to develop customized success strategies.

Vijay Viswanathan's Current Company Details
INI VARSITY

Ini Varsity

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Chief Marketing Officer
Kanyakumari, TN, IN
Employees:
2
Vijay Viswanathan Work Experience Details
  • Ini Varsity
    Chief Marketing Officer
    Ini Varsity
    Kanyakumari, Tn, In
  • Freelance
    Social Media & Content Marketing Specialist
    Freelance Feb 2022 - Present
    I'm a freelance Social Media & Content Marketing Specialist helping brands achieve explosive digital growth. I craft data-driven content strategies specifically for Instagram and YouTube, leveraging my expertise in:✅ Content Creation: Photography, Videography, Graphic Design✅ Video Editing: Creating engaging videos that captivate audiences✅ Content Marketing: Generating leads and building brand loyalty✅ WhatsApp Marketing: Utilizing the power of direct communicationExecuted end-to-end content creation initiatives including producing captivating photography, compelling videography, and engaging graphic design assets; content led to a 40% increase in user engagement and 25% rise in sales conversions.Implemented a data-driven approach to content strategy that led to a 25% increase in website traffic and a 15% growth in engagement metricsSpearheaded the integration of marketing automation tools, resulting in a 40% reduction in manual campaign management tasks, equating to 15 hours saved weekly.Ready to take your brand's digital presence to the next level? Let's connect!
  • Studio 66 Family Salon & Bridal Studio
    In-House Digital Marketer
    Studio 66 Family Salon & Bridal Studio Jul 2022 - Dec 2023
    Coimbatore, Tamil Nadu, India
    As the sole digital marketer for Studio 66, a new family salon in a rural area of Coimbatore, I managed their digital presence from the ground up. My focus was on lead generation through Meta ad campaigns, requiring a deep understanding of the salon's services to create targeted and compelling content.🎯 Building Brand Awareness and Driving Leads:- Increased Instagram followers to 8,000+ through consistent, engaging content.- Developed and executed Meta lead generation campaigns focused on a 6km radius around the salon.- Utilized WhatsApp automation to streamline client communication, sending bills, gathering reviews, and implementing auto-replies.🏆 YouTube Success:- Planned and created engaging YouTube content, including collaborations with beauty influencers.- One pedicure video achieved a staggering 50 million+ views, propelling the channel to over 200,000 subscribers and a YouTube Silver Play Button award.🚩 Key Achievements:- Successfully brought new clients to a new salon in a competitive market through targeted digital marketing strategies.- Achieved significant brand awareness and audience engagement on social media platforms.
  • Shanthi Gears Limited - Murugappa Group
    Supply Chain Management
    Shanthi Gears Limited - Murugappa Group Oct 2020 - Mar 2021
    Coimbatore, Tamil Nadu, India

Vijay Viswanathan Education Details

Frequently Asked Questions about Vijay Viswanathan

What company does Vijay Viswanathan work for?

Vijay Viswanathan works for Ini Varsity

What is Vijay Viswanathan's role at the current company?

Vijay Viswanathan's current role is Chief Marketing Officer.

What schools did Vijay Viswanathan attend?

Vijay Viswanathan attended Digital Scholar, Sri Krishna College Of Technology.

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