Vijayabalan S

Vijayabalan S Email and Phone Number

Senior General Manager - SEO @ ParentCircle
India
Vijayabalan S's Location
India, India
Vijayabalan S's Contact Details

Vijayabalan S personal email

n/a

Vijayabalan S phone numbers

About Vijayabalan S

SEO SKILLS:• Planning and implementing various on page and off page optimization strategies to help increase the traffic a website gets in the shortest time possible• After years of R&D I came up with new web development techniques for optimize the dynamic sites to make them more search engine friendly• Deliver the highest Return on Investment (ROI)• Expert at optimizing the design of any website to make it Search Engine friendly• Optimize the website to the fullest without using any black hat techniques hence preventing website problems which is not an ethical process• Excellent knowledge about the popular tools Google Keyword Planner, seoClarity, Moz & ahrefsANALYTICS SKILLS:• Very well versed with Google Analytics• Solid data analysis to identify actionable insights from large datasets• Expert at analyzing in-house data (traffic, leads, conversion) using spreadsheets• Strong analytical, troubleshooting skills and capable of creating high-quality reports using every possible metric• Experienced with Keyword Analytics Tools such as Google Adwords, Wordtracker etc• Expert at analyzing competitors’ sites, identifying flaws in their websites.• Create own SEO tool, SEO dashboards with the help of technology teamREPORT SKILLS:• Create the SEO reports for each website including action plans to improve the site visibility, reach and increase customer loyalty• Deliver weekly and monthly SEO traffic reports and users’ behavior from Google Analytics Tool and various other metrics• Prepare the site keywords SERP position reports and match with visits data to analyze more on conversion rate• Comparing competitors SERP positions and create the best possible strategy to rank better than themOTHER SKILLS:• Knowledge in Social Media Optimization & Social Media Marketing• Knowledge in Google Ads, Google Ad Manager & Google Tag Manager, Adobe Analytics• Ability to handle pressure and work to deadlines• Adequate knowledge of HTML5, CSS, JavaScript, AJAX & PHP

Vijayabalan S's Current Company Details
ParentCircle

Parentcircle

View
Senior General Manager - SEO
India
Website:
parentcircle.com
Employees:
66
Vijayabalan S Work Experience Details
  • Parentcircle
    Senior General Manager - Seo
    Parentcircle
    India
  • Parentcircle
    Senior General Manager - Seo
    Parentcircle Apr 2019 - Present
    Chennai, Tamil Nadu, India
    • Increased 80% of organic traffic and getting up to 6 digits from 5 digits numbers• Completely revamp and restructured the website with user as well as SEO friendly site navigation & URLs• Completely restructured the categories and sub-categories• Getting SERP position for parenting guide, parenting magazine, parenting community, parenting faqs, patenting challenges, parenting trends, parenting ideas, parents shop, parenting india• Handling SEM & SMM and reduced 50% of budget and reaching overall traffic nearly 7 digits numbers• Got average 6x revenue• Integrated Google Ad Manager and handling banner campaigns• Implemented Google Tag Manager and Google AdSense• Handling 3 team members
  • Sulekha.Com
    Associate Director - Seo
    Sulekha.Com Jul 2014 - Apr 2019
    Chennai
    • Improved the organic traffic for core cities & categories up to 7 digits from 4 digits numbers• Category by category maintained and improved the SERP index in core cities• Created useful finders, products and improved the organic traffic up to 8 digits numbers from 0• Created automation tool for improving the SEO productivity• Maintained the organic traffic & SERP position on every revamp of the site• Successfully migrated from subdomains to main domain and maintained organic traffic & SERP position• Successfully optimized inner pages without affecting page size ergo saving load time as the site gets search engine friendly• Recommended category structure & new categories to stakeholders• Category wise identified the top potential keywords in core cities• Requested to Google's spam engineer for Scraper sites and successfully got positive impact• Most of the categories are maintained & improved the SERP position by using on page factors not through off page activities• Created the organic traffic dashboards in Google Analytics, MS-Excel by using Google APIs & Cube• Got good number of leads from SEO visits and higher rate of conversions• Won the title "Super Sixer Award" for best performance• Handled millions of pages from 2000+ categories, 50+ cities for improving the organic traffic• Initiated SEO experiment based on the Google search algorithm updates and improved the SERP position and organic traffic• Category by Category managed and executed the SEO plans• Weekly basis monitored the SERP index in core categories from core cities• Handled 10+ team members and focusing all the categories in all cities• Monthly/Weekly/Daily basis prioritized the SEO focus by city, category & keywords to each team members• Monitored the Google crawl & index rate in Azure Log Search & Google Search Console• Device wise monitored the page speed for core landing pages
  • Sulekha.Com
    Senior Specialist & Team Manager - Seo
    Sulekha.Com Jun 2010 - Jul 2014
    Chennai
  • Sulekha.Com
    Seo Specialist
    Sulekha.Com Jul 2006 - Jun 2010
    Chennai
  • Agriya Infoway Pvt Ltd
    Seo & Software Engineer
    Agriya Infoway Pvt Ltd Nov 2004 - Jun 2006
    Chennai Area, India
    Worked as a Search Engine Optimization Executive and Software Programmer in PHP, Ajax, Javascript and CSS.
  • Dot Com Infoway Pvt Ltd
    Team Leader In Executive Internet Marketing – Seo
    Dot Com Infoway Pvt Ltd Apr 2003 - Nov 2004
    Worked as a Team Leader in Executive Internet Marketing – Search Engine Optimization.

Vijayabalan S Skills

Smo E Commerce Web Marketing Online Marketing Website Promotion User Experience Keyword Research Web Development Web Analytics Google Adwords Ajax Seo Cascading Style Sheets Html Online Advertising Affiliate Marketing Social Media Optimization Link Building Search Engine Marketing Wordpress Php Search Advertising Google Analytics Conversion Optimization Yahoo Search Marketing App Seo Sem Landing Page Optimization Css Azure Log Analytics Organic Search Mobile Seo Web 2.0 Search Engine Optimization Google Webmaster Tools Search Analysis Ppc

Vijayabalan S Education Details

Frequently Asked Questions about Vijayabalan S

What company does Vijayabalan S work for?

Vijayabalan S works for Parentcircle

What is Vijayabalan S's role at the current company?

Vijayabalan S's current role is Senior General Manager - SEO.

What is Vijayabalan S's email address?

Vijayabalan S's email address is vi****@****kha.net

What is Vijayabalan S's direct phone number?

Vijayabalan S's direct phone number is (800) 419*****

What schools did Vijayabalan S attend?

Vijayabalan S attended Madurai Kamaraj University, St. Britto Higher Secondary School.

What skills is Vijayabalan S known for?

Vijayabalan S has skills like Smo, E Commerce, Web Marketing, Online Marketing, Website Promotion, User Experience, Keyword Research, Web Development, Web Analytics, Google Adwords, Ajax, Seo.

Who are Vijayabalan S's colleagues?

Vijayabalan S's colleagues are Althaf Khan, Manikarnika Giri, Monachan Raju, Ravisankar M Sankar, Visithra Rajagopal, Venkatesh Gopal, Bhaskar Dn.

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