Vijayakeerthi Jayakumar Email & Phone Number

Chennai, Tamil Nadu

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Chennai, Tamil Nadu, India

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Bengaluru Area, India

Fraud Information Product Development Designed & built fraud information product which has business & technical capabilities coupled with machine learning algorithms. The core predictive engine predicts fraud transactions with a probability score & fine tune existing models. Multiple model capability to give the user higher flexibility to create models.

Hyderabad Area, India

• Marketing/Portfolio Analytics is done for various partners. As part of this we built analytical Reports, analysis, predictive modelling for in-depth understanding across different challenges. My responsibilities include:
• Use SAS procedures to deliver multiple analysis like assessing marketing campaign effectiveness, profitability of specific segments, loss rates by risk buckets.
• Linear/logistic regression and segmentation techniques for delivering analysis and building strategies to drive portfolio growth
• Scoring/Back testing predictive models for population selection in designing new campaigns, and tracking existing campaigns
• Handling huge amount of data (90 million rows of base data) to come up with best set of geolocation based pre-scoring as part of marketing activity.
• Campaign analytics to conduct offer effectiveness & sales analysis for customer need filtration.

Chennai

• Global Rainbow is a transformation program to deliver advanced customer centric system capabilities to the global retail bank and achieve annualized run rate savings of $290MM by 2017. By eliminating a complex set of.
• Clustering of customers depending various key parameters to bring out segment based insights towards acquisition & marketing.
• Data mapping activity between complex mainframe systems & ETL tools for data warehouse creation.
• Feature engineering & model building activity to identify key predictor variables for predictive model activity.
• Customer segment prediction to assess the impact of different variables across segments
• Cross-sell & Up-sell promotion analysis to improve customer acquisition & product portfolios.

Chennai

• The core objective of the engagement is to provide new services by understanding the transaction patterns. Customer retention was a key objective and to increase other product sales. The core responsibilities were:
• Analytics reports to analyze the transactions occurred across different branches
• Developed a service framework for the retail and business customers by understanding their key focus areas.
• Usage of R programming for pulling data and conducting statistical analysis on the transactions across different platforms.
• In order to improve user experience, the errors were tracked and conducted root cause analysis by text mining thus understanding the key service areas.
• The log data were analyzed for anomalies by conducting text based research on top of the existing system.

Chennai

• Lead the Retail Analytics project which is into analyzing the flow of orders across different stages to track order performances. The application had to create MIS Reports for outbound analytics which tells the.
• Analytics service to understand the movement of products within a warehouse and across multiple other head locations.
• Developed Inbound, Outbound Modules completely and related reports which indicate the value across the supply chain.
• Dealt with Agreement Module Reports (MIS Reports) and development of modules.
• J2EE MVC architecture based application development for showcasing analytical outputs and periodical automated jobs for generating regular reports.
• Outbound MIS reports helped in understanding the business processes performance.

Developed Website & reporting dashboard for Project Development for Tamilnadu Newsprint Department,Govt of India.

Post Graduate Program In Business Analytics And Business Intelligence, Business Analytics

Bachelor'S Degree, Information Technology, 80

Activities and Societies: Open Source Software RepresentativeInformation Technology