Vijay Chander E. Email & Phone Number

Wollongong, NSW, AU

Thirroul, New South Wales, Australia

• Lead multi-channel digital marketing, optimizing paid media campaigns to drive growth.
• Maximize ROI using various marketing platforms & use automated tools for insights and automation.
• Develop reporting solutions via Looker Studio, Supermetrics, and BigQuery, using data to improve strategies.
• Mentor a team to implement integrated strategies aligned with client goals.
• Collaborate with internal teams for cohesive digital campaigns.
• Train clients on advanced marketing tools, conducting workshops, including at the University of Wollongong.

-End to end management of client accounts including strategy development, implementation, optimisations and reporting-Partnering with clients to understand key objectives and success metrics - be the face of the campaigns, providing feedback, strategic direction and recommendations to improve ROI-Effectively manage multiple budgets running across SEM, GDN.

Brisbane, Australia

-Portfolio management for SEM accounts-Working with respective external sources for non-SEM channels-Market analysis & Brand protection-Rebuilding SEM accounts-Day to day management of all SEM accounts-Optimization based on several inputs like landing page tests, promotions, TV ad schedule, business requirements, etc-Identify opportunities and test for.

Doha

- Global portfolio management for Qatar Airways SEM accounts on AdWords & Bing platforms - Opitmizing the account and increase the revenue to meet desired returns every month- Implementing global & regional sales promotions across the globe- Coordinating with agency to help Qatar Airways run search engine marketing on local search engines across the globe.

Hyderabad Area, India

- Consumer insights generation - Competitive & Market analysis- Customer acquisition/retention strategy development and tactical planning- Preparing case studies to help in renewing client services- Managing all Singapore, Indonesia, Australia & New Zealand SEM & SMM accounts- Introduced & implemented a project management tool to synchronize work and also.

Hyderabad Area, India

- Analyzing the business model and documenting them.- Identify, define, collect, and track key business metrics for new and existing products- Involved in campaign building for several AdWords accounts- Create and manage AdWords accounts for new advertisers- Providing on-the-job training to new department staff members- Optimize advertisers' accounts ads.

Hyderabad Area, India

- Analyzing the business model and documenting them.- Identify, define, collect, and track key business metrics for new and existing products- Involved in campaign building for several AdWords accounts- Create and manage AdWords accounts for new advertisers- Involving in lead tasks like traffic estimator and keyword selection- Involving in Land page.

Greater Chicago Area

- Was trained on several Oracle EBS tools both functional and technical- Involved in Design and modeling of the system- Extensively involved in coding of the Business Rules through PL/SQL using the Functions, Cursors, Triggers, Stored Procedures and Packages in the server side- Participated actively in the technical and functional discussions

Ms, Electrical Engineering

MS in Electrical Engineering

Msee, Electrical Engineering

Be, Electronics & Communication Engg

Intermediate, Maths, Physics & Chemistry