* Responsible for brand building, creating brand image, taking care of brand awareness and ATL & BTL promotions;* Executed Successful a 7 day long series of events "Bhaskar Patna Utsav" twice with National Celebrities like Mr. Sarukh Khan , Ayushman Khurana,Kangana Ranawat,Fatima Sanna Sekh , Gulzar , Panjak Udas, Kumar Vishwash And other .* Created properties at Dainik Bhaskar “College Ke Sitare ” which gives platform to college going youngsters to show case their hidden talent , which is a huge success. * Designed Marcom strategy for the units-Quantity planning, execution and procurement of POSM;* Designed Customer Engagements through BTL Activities like mall activation, road shows,trade engagement, product launch & visual merchandise and layout plan.* Innovative approach on strategic visibility for brand in several forms like in-shop, on- shop,OOH;* Coordinating cross-functional work teams, liaising with add agencies & outdoor media for hoardings, production of in house promotional materials and organizing promotional activities;* Working directly with Internal & external printers to design and produce all marketing materials;* Responsible for smooth implantation of national marketing programs; Product promotion in the local market through activation & customer meet;* Responsible for ground activation of products and services in conjunction with local sales teams;* Providing market analysis information pertaining to competitor’s trend, activities to the organization;

Served as a key member of the Marketing team charged with formulating strategic direction and devising business development initiatives consistent with overall strategy.Planned and executed marketing strategies and On ground activity including trade shows and conferences with over hundreds of participants.Presented quarterly findings to Board of Directors including goal road maps.Introduced feedback mechanism to know about brand perception .Helped various business client to re-brand their products, marketing materials and adverting strategy resulting in increased brand awareness.Responsible to understand localized BTL marketing mediums qualitatively and quantitatively Evaluate and analyze deliverable from point of view of from the market, Market Trends, competitor activity to identify existing/untapped & new opportunities for the brand.Developed quarterly marketing plans and implemented strategies.Oversaw daily marketing activities and prepared related reports.Established and maintained mutually beneficial relationships with clients.Analyzed marketing trends and made marketing recommendations based on observations.