Experienced Global Marketing & Product leader in the financial services industry with a proven record of delivering P&L goals through strategic planning and seamless tactical execution. Global product management lead for Mastercard Send, Mastercard's card based real time payments.Extensive cross functional experience in Product Management, Marketing, Sales Management and Strategy – used these skills very effectively to frequently create opportunities for growth.Adept at creating business plans and strategies, product roadmaps as well as successfully developing and deploying new products and features. Proven ability to market financial products in various stages of the product lifecycle to maximize returns.Background in marketing and advertising also helps in identifying key segments using client research and data analytics and developing strong customer value propositions to address these segments.Special interest in payments, emerging payments and cross border remittances. Over 8 years of experience in cross border remittances with a special focus on bank based remittance channels.Specialties: - P&L Management- Product Development and product lifecycle management- Global banking & cross border remittance solutions- Business planning and strategy - Marketing & marketing communications - Creating ROI based marketing campaigns- Multi-cultural marketing- Navigating complex legal and regulatory frameworks- Managing large cross functional teams
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Advisory Board MemberAtmosfyWestport, Ct, Us -
Chief Product OfficerAkoya Jun 2022 - PresentBoston, Massachusetts, UsLead the product management team to drive the product strategy and innovation for Akoya -
Senior Vice President - Head Of Product, Mastercard SendMastercard Oct 2019 - Jun 2022Purchase, Ny, UsMember of the Products & Innovation leadership team that launched Mastercard Send as a global proposition in real time payments. Mastercard Send has unlocked billions of dollars in new transaction flows in record time. Currently, lead a team of Product Managers that partner closely with FIs, FinTech’s and large digital giants looking to leverage real time payments to deliver a superior value proposition to their customers on a variety of use cases -
Vice President - Digital Products And Innovation, Push PaymentsMastercard Jun 2016 - Oct 2019Purchase, Ny, Us -
Vice President, Senior Business Leader, Us Consumer Product ManagementMastercard 2015 - Jun 2016Purchase, Ny, Us -
Vice President, Senior Business Leader, Us Debit ProductMastercard 2012 - 2014Purchase, Ny, Us -
Business Head - North AmericaCiti 2007 - 2011New York, New York, UsResponsible for leading a niche global consumer business for Citi in North America. Managed a $35MM P&L and grew it through a combination of innovative product launches, creative marketing programs and bold sales strategies.360 degree responsibility of the international business - from delivering P&L goals to growing client base, client assets, introducing new products, managing existing product lines, marketing and customer service. Managed a large cross functional team to over-deliver on all business parameters for 4 consecutive years.Launched various innovative products and programs, most notably, Citi's first online any-bank to any-bank remittance product, an FX Forwards product and programs like the International Assignee program that delivered a customized value proposition to expatriates moving to the US on assignments. -
Product & Marketing HeadCiti 2004 - 2007New York, New York, UsManaged existing banking and payment product lines and introduced new products, features and programs based on data driven segmentation strategies. Also managed the marketing programs and communication for the business in North America. -
Global Marketing Services HeadCitibank India 2002 - 2004Mumbai, Maharashtra, InResponsibilities included conceptualizing and executing all global marketing and communications programs for the international business across 10 worldwide locations.Also responsible for identifying key growth segments and creating programs to serve their needs -
Product ManagerCiti 2001 - 2002New York, New York, UsResponsible for all relationship deepening programs for the business - multiple cards strategies as well as upgrading qualified clients to higher value premium cardsResponsible for all acquisitions of the business not initiated by the Direct Sales Channel - used Direct Mail, Tele-calling, internet advertising to launch focused, results-based campaigns -
Account DirectorJwt 1996 - 2001New York, Ny, UsManaged the Ford Account in India and was part of the team that launched some of the most successful Ford models in India. Repositioned the Ford brand in India. Prior to that was part of the team that serviced the Citibank account nationally.
Vijay Krishna Skills
Vijay Krishna Education Details
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Delhi School Of EconomicsEconomics -
Nmims, MumbaiMarketing & Advertising
Frequently Asked Questions about Vijay Krishna
What company does Vijay Krishna work for?
Vijay Krishna works for Atmosfy
What is Vijay Krishna's role at the current company?
Vijay Krishna's current role is Advisory Board Member.
What schools did Vijay Krishna attend?
Vijay Krishna attended Delhi School Of Economics, Nmims, Mumbai.
What skills is Vijay Krishna known for?
Vijay Krishna has skills like Leadership, Remittances, Banking, Strategic Partnerships, Credit Cards, Payments, Multicultural Marketing, Sales, Online Payments And Remittances, Mobile Payments, Cross Selling, Online Payments.
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