Vijaykumar Bojja Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

- Leading a 19-member team- Second opinion & Omni-channel lead conversion division: Nurturing leads generated from Google and Meta platform campaigns. Outreach clinics: Increasing footfall across 100+ primary and secondary care clinics through digital marketing efforts- Driving new marketing initiatives such as Primary Care Clinics, Home Care, Adult Vaccination Drive, Breast Cancer Screening, and Emergency Response Service – Ambulance Connect to accomplish our marketing objectives.

Hyderabad, Telangana, India

- Developed and executed a media engagement plan for the launch of a 2000-bed Quaternary care center at Hitec city, Hyderabad, leveraging outdoor branding, radio, digital, and print media channels.- Built a 30-member marketing team for the new Quaternary care center, overseeing recruitment, training, and geography allocation to ensure optimal performance.- Developed and executed multi-channel marketing initiatives targeting primary and secondary care doctors, corporate clients, community members, international patients, and digital audiences.- Monitored and optimized ongoing marketing activities to improve their effectiveness and ROI, demonstrating a data-driven approach to decision-making.- Collaborated with internal doctors and in-house content writers to design and produce scientific promotional materials that showcased the hospital's expertise and services, enhancing its reputation as a leading healthcare provider.- Created marketing resources specifically aimed at positioning the hospital as the preferred destination for medical tourists from Kenya and the North-eastern states of India, tapping into a lucrative market segment.

Secunderabad, Hyderabad, Telangana, India

HOMED (Hospital-to-Home Medicine Delivery) serves as an online platform tailored to enable patients to receive prescribed medications directly at their doorstep from the hospital where they received care. By ensuring a smooth access to prescribed medicines, hospitals and doctors can enhance treatment adherence and overall healthcare results. Pharmaceutical companies can leverage partnerships with HOMED to offer their newly launched products to patients seeking prescription refills.

Hyderabad, Telangana, India

Managed the brands Razo (Rabeprazole) and Sibofix (Rifaximin), overseeing all aspects of marketing strategy and execution. The role involved developing and implementing annual brand plans with market analysis, identifying growth opportunities, developing promotional campaigns, managing budgets, collaborating with cross-functional teams, and monitoring performance metrics to ensure the successful positioning and performance of the brands in the market.

Hyderabad, Telangana, India

Transitioned into a sales role as part of professional development program. In my capacity as a Sales Manager, I led a team of 5 members to establish Asthma & COPD products in the Hyderabad & Telangana geographies. Through strategic efforts, I successfully met financial targets for the fiscal year 2017-18 and was honored with the Best Sales Manager Award in the new product category.

Mumbai Area, India

During the initial 10 months of my tenure as a product marketing manager, I headed the launch of Nebulization therapy, including Nebulizer devices and Respules, within the Asthma & COPD division. Won "Best New Product Launch" award in the Q3 town-hall.

Mumbai Area, India

Managed the brand Seroflo – Cipla’s second-largest brand; also worked on Cipla Respiratory’s biggest differential in therapy expansion – Breathe-o meter.Launched India’s first Digital CME in the Respiratory segment – “Add value to asthma practice,” through which more than 3000 doctors upgraded their knowledge on asthma therapy with minimal investment.Won the “Applause Award” for Best Performing Product Manager in Q2 & Q4 of FY 2015-16.

Mohali & Chandigarh

Worked on the project titled " ROLE OF COMMUNITY PHARMACIES IN INDIAN PHARMACEUTICAL SECTOR:.

Mumbai

Worked on a market research project titled " USAGE OF NEWER ORALANTI-COAGULANTS (Dabigatran/Rivaroxaban) vs. WARFARIN TO PREVENTSTROKE IN PATIENTS WITH ATRIAL FIBRILLATION".

Mba In Pharmaceutical Management, Pharmaceutical Marketing And Management, 8.55 Cgpa

Activities and Societies: 81mg

Bachelor Of Pharmacy (Bpharm), 73.4%

+2, Science, 90.6%

Ssc, 87%

Activities and Societies: Quiz Team