Vijay Pashte

Vijay Pashte Email and Phone Number

AVP and Head of Digital Marketing @ Neuberg Diagnostics
Mumbai, MH, IN
Vijay Pashte's Location
Mumbai, Maharashtra, India, India
Vijay Pashte's Contact Details
About Vijay Pashte

As a strategic and results-driven Digital Marketing Leader with over 14 years of diverse experience, I specialize in driving significant business growth through omnichannel marketing strategies. My expertise spans across Performance Marketing, Brand Management, SEO, Growth Marketing, and Marketing Analytics, with a strong focus on the healthcare sector, where I have over 9 years of experience.Key Competencies: 1. Customer Acquisition & Retention: • Expertise in driving customer acquisition, engagement, retention, and conversion across web and mobile platforms. • Proficient in leveraging tools like Email, SMS, Push Notifications, and WhatsApp Marketing to optimize customer journeys. 2. Digital Growth Marketing: • Extensive experience in SEO/SEM, Paid Media, Social Media Advertising, Video Marketing, Influencer Campaigns, and Customer Lifecycle Management. 3. Brand Management & Marketing: • Strong capability in creating impactful digital marketing campaigns across social media, OTT, radio, and YouTube platforms. • Focus on Content Marketing and Online Reputation Management (ORM). 4. Business Growth & Partnerships: • Proven track record in driving business growth through lead generation, quality web traffic, and customer retention. • Successfully managed strategic partnerships with corporate banks, healthcare startups, and online pharmacies. 5. Marketing & Business Analytics: • Advanced proficiency in tools like Google Analytics, Google Search Console, Firebase, WebEngage, and CleverTap for data-driven decision-making. 6. Budget Management & ROI Optimization: • Managed marketing budgets up to ₹15 Cr for Performance Marketing and ₹5 Cr for Brand Marketing, with a strong focus on maximizing ROI across channels.Strengths: 1. Leadership & Team Management: • A proactive team player with a strong aptitude for strategic planning, project execution, and cross-functional team management (Tech, Finance, Legal, and Product teams). 2. Positive & Adaptable: • Known for a positive, calm, and composed attitude with a continuous drive to learn and adapt to new challenges.

Vijay Pashte's Current Company Details
Neuberg Diagnostics

Neuberg Diagnostics

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AVP and Head of Digital Marketing
Mumbai, MH, IN
Website:
neubergdiagnostics.com
Employees:
1071
Vijay Pashte Work Experience Details
  • Neuberg Diagnostics
    Avp And Head Of Digital Marketing
    Neuberg Diagnostics
    Mumbai, Mh, In
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  • Metropolis Healthcare
    Deputy General Manager
    Metropolis Healthcare Dec 2023 - Present
    Behind Glaxo, Worli, In
    Driving business growth through Digital Marketing channels.
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  • Metropolis Healthcare
    Lead Digital Marketing
    Metropolis Healthcare Apr 2022 - Nov 2023
    Behind Glaxo, Worli, In
    Leading all customer facing digital marketing initiatives.
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  • Metropolis Healthcare
    Senior Manager - Digital Marketing
    Metropolis Healthcare Aug 2018 - Mar 2022
    Behind Glaxo, Worli, In
    Key Responsibilities:1) Creative Agency Management: Working closely with creative agency for the social media content planning and brand management on social platforms like Facebook, Instagram, LinkedIn, Twitter & YouTube.2) Digital Marketing Budget Management: Allocation of entire digital marketing budget on various channels based on the analysis to ensure maximum ROI with minimum spends are achieved.3) SEO Strategy : Working closely with SEO team for search engine optimization of website to drive maximum organic traffic to the website 4) Paid Media Performance Campaign Management : Plan and execute digital marketing campaigns to promote blood test at home service and wellness packages on various digital marketing channels like Google Search and Display, Email, SMS, Facebook, Native ads. Track keyword performance, impressions, CTR, CPC and CPA cost.5) Lead Generation: Generating quality and verified leads by executing campaigns on digital platforms like Google search (SEO & SEM ads), Facebook, Display ads.6) Digital Web Property Management: Managing company's website, creation of campaign landing pages, providing best user experience and content creation and addition of new features in co-ordination with the website tech team.7) Customer Lifecycle Management : Own customer base management, engagement with customer base through Emails, SMS, Newsletter campaigns using marketing automation tool.8) Content Marketing: Managing the content writers and gave guidelines to write SEO friendly, keyword rich content for better content optimization to improve organic traffic.9) Hyperlocal Strategy: Google hyperlocal strategy implementation to increase visibility of Metropolis stores in Google search to drive maximum enquires & business.10) Cross-Functional Department Coordination: Coordinating with CRM team, IT team and other 3rd party vendors for the implementation and execution of digital marketing strategies for the brand.
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  • Inteli-Pack Innovations Pvt. Ltd.
    Digital Marketing Manager
    Inteli-Pack Innovations Pvt. Ltd. Jul 2017 - Aug 2018
    Navi Mumbai, Maharashtra, In
    Inteli-Pack Innovations Pvt. Ltd. is a fully owned subsidiary of Pack-Smart Inc. its a Canada based leading manufacturer of Packaging Machines. Being a part of the marketing team at Inteli-Pack Innovations I am working closely with Pack-Smart team to plan and execute marketing and branding campaigns for both the companies. I am actively involved in Website project management, online branding, social media management, Search Engine Optimisation & Paid promotion for both the brands.
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  • Thyrocare Technologies Ltd.
    Senior Officer - Digital Marketing
    Thyrocare Technologies Ltd. Nov 2014 - Jun 2017
    Navi Mumbai, Maharashtra, In
    • Coordinating with Digital agency to meet the company’s digital objective• Making sure the brand presence across digital space (SEO, Paid Search/ Display, Email and Social media channels)• Forming Digital strategies and budget allocation for upcoming events and occasions • Tracking performance of the campaigns, websites using various online tools like Google Analytics, Google webmaster, Similarweb, Pingdom etc.• Coordinating with IT team for the implementation of SEO technical suggestions to improve site's performance • Analyzing performance reports and act in order to reach the objective• Develop, manage and optimize digital campaigns targeted to potential audience • Coordination with media agencies for display and lead generation campaigns • Blogs for the brand with the help of Product specialist & interior designers.• Plan and Execute Paid Marketing activities for lead generation and new customer aquisition from various mediums like SEM, Paid Social media ads• Competition monitoring and Research to get Insights for the industry, and implement relevant information in Digital strategies
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  • Foxymoron
    Senior Seo
    Foxymoron Aug 2013 - Nov 2014
    Mumbai, Maharashtra, In
    Search Engine Optimization for various reputed Indian Clients like L'Oreal Paris India, Garnier Fructis,Matrix India etc.Job Responsibilities: SEO Audits, Develop SEO Strategy, Focus to increase organic traffic to the site, Brand Development, Website UI and Technical SEO.Content Planning and Marketing.Develop Social SEO strategies like for Facebook, Twitter.
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  • Logicserve Digital
    Seo Account Manager
    Logicserve Digital Jun 2011 - Aug 2013
    Mahape, Navi-Mumbai, Maharashtra, In
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  • Intelecorp India Pvt Ltd.
    Seo Executive
    Intelecorp India Pvt Ltd. May 2007 - Jul 2008

Vijay Pashte Skills

Google Analytics Seo Smo Link Building Web Analytics Online Marketing Search Analysis Google Webmaster Tools Affiliate Marketing Keyword Research Landing Page Optimization Search Engine Optimization Css Web Marketing Digital Marketing Organic Search Blogging Web Content Search Email Marketing Team Management Facebook Keyword Analysis Off Page Optimization Social Bookmarking Display Advertising Radio Advertising Radio Promotions Online Brand Building

Vijay Pashte Education Details

  • A. C. Patil College Of Engineering Navi Mumbai-410 210
    A. C. Patil College Of Engineering Navi Mumbai-410 210
    Information Technology
  • University Of Mumbai
    University Of Mumbai
    Computer Science

Frequently Asked Questions about Vijay Pashte

What company does Vijay Pashte work for?

Vijay Pashte works for Neuberg Diagnostics

What is Vijay Pashte's role at the current company?

Vijay Pashte's current role is AVP and Head of Digital Marketing.

What is Vijay Pashte's email address?

Vijay Pashte's email address is pa****@****are.com

What schools did Vijay Pashte attend?

Vijay Pashte attended A. C. Patil College Of Engineering Navi Mumbai-410 210, University Of Mumbai.

What are some of Vijay Pashte's interests?

Vijay Pashte has interest in Photography, Listening To Music, Blogging, Seo.

What skills is Vijay Pashte known for?

Vijay Pashte has skills like Google Analytics, Seo, Smo, Link Building, Web Analytics, Online Marketing, Search Analysis, Google Webmaster Tools, Affiliate Marketing, Keyword Research, Landing Page Optimization, Search Engine Optimization.

Who are Vijay Pashte's colleagues?

Vijay Pashte's colleagues are Nishita Shah, Sachin J Sachin J, Deenathayalan R, Jayan Jay, Dr. Pankaj Tayal, Kayleen Pillay, Ashish Tiwari.

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