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Doc AI acquired and rebranded to Sharecare AI

∙ Set product design vision and launch customer research practice • Own customer experience for Sentieo's web and mobile platforms comprising complex flows with 15 innovative products/apps and over 300 pages ∙ Hire and lead a distributed team including remote members across timezones ∙ Set process for asynchronous collaboration between design, product, and engineering ∙ Analyze user behavior with qualitative inputs and quantitative product analytics ∙ Champion sprint planning with daily and weekly program management activities ∙ Publish redesigned design system using Figma library company wide rollout and integrate with React front-end implementation using Storybook ∙ Gain equity research domain expertise and startup/private company research ∙ Collaborate with internal stakeholders (PMs, SMEs and Data Scientists - all ex-wall street analysts) ∙ Conduct weekly customer research sessions accounting for client data privacy and discover user workflow for core product areas such as: Search (AI/ML document search engine), Terminal (Thomson Reuters, Crunchbase data), Notebook, Alternative Data, Plotter, TableX, SEC Transcript Summary

PSafe is a consumer mobile security app company with 150+ Million downloads and 20 Million MAUs. ∙ Led a team of 6 (product design and UX research)∙ Created research and design framework to use large quantitative and qualitative data to make key design and product decisions∙ Oversaw process and project timelines for the launch of 6 mobile apps and lead the team to track what matters and achieve engagement goals for Ad-supported apps and conversion goals for subscription apps ∙ Implemented Design Systems across 6 product teams using the latest Design Ops techniques ∙ Successfully rolled out Design sprints with participation from Management, Dev, Marketing, Data teams∙ Promoted cross-company design collaboration using Figma - with peak usage of over 80 user accounts accessing various UX team assets (specs, sitemaps, asset, UX funnels, design and brand systems) ∙ Implemented customer obsession and empathy among UX, PM, Dev teams using "daily discovery" user sessions and ongoing research highlights shareouts ∙ Managed annual team budgets and contract relationships with 6 vendors (design and research tools) and 5 agency (design and research projects)As a group director, I provided direction with weekly 1-1s and mentorship, performance evaluations, and leadership development and UX to management updates.As a strategic product thinker, I set up a weekly taskforce meeting to bring together PM, Data, UX and Marketing team members to solve critical customer experience issues that impacted retention and revenue. As a designer and creative problem solver, I created most of the foundational components of the design system.Tools: Figma, Sketch, Framer, After Effects, Airtable, AppSee, InVision, Lookback, UsabilityHub, SurveyMonkey, UserTesting.

Abra is an award-winning mobile trading platform to invest in 30 cryptocurrencies, 50 fiat currencies, and global stocks and ETFs (iOS and Android). Reporting to the CEO and later to VP of Product, ∙ Built and led Abra's Product Design & User Research team responsible for customer research, interaction design, visual and motion design ∙ Launched Design Sprints at Abra which helped pivot the core product from a global remittance app to the now successful trading platform WIth an average 4+ rating from traders across the globe, Abra is consistently featured on publications such as Forbes, Fortune, TechCrunch, and Coindesk. Product/UX leadership responsibilities: ∙ Contribute to product strategy and decision making through proactive UX leadership ∙ Train and implement process and tools that facilitate high-quality design deliverables ∙ Collaborate with developers on design specs and improve implementation speed ∙ Create and roll out Design System across platforms ∙ Motion design that looks great on iOS and also backward compatible with older Android phones

As head of product, I was responsible to generate insights from user research that informed product roadmap and feature prioritization. ∙ Coach and lead team to implement lean product/customer development process ∙ Apply lean UX methodologies to create rapid prototypes and customer feedback ∙ Create product strategy that was driven by empathy and experimentation

Helping early stage SF founders with mvp prototypes, user research, product and design consulting. Day-to-day responsibilities: 1. User research to shape product roadmap (Founders participate and learn customer-centered lean product development) 2. Design UX/UI (Wireframes, UX flows, iOS and Android UI visual design on Sketch and Figma.com) 3. Prototyping (InVision, Figma, Framer, Marvel, Flinto) 4. Product market validation (In-person and remote user testing with usertesting.com, lookback.io) 5. Define metrics, gather behavior data, analyze on-boarding funnels, design growth/viral loops Startup clients: - UserTesting.com (#1 Remote user research platform) - Wrike.com (Award winning SaaS project management platform) - InPlay.org (EdTech startup) - Hyp.co (Consumer mobile app) - Comotto (Enterprise sales mobile app)

Led Experian's Consumer UX organization which involved hiring, mentoring and building a team of researchers and designers in beautiful Orange County. I introduced user centered design and customer development methods to leaders across Experian and their teams. - Led user research and design projects that positively impacted key business metrics (engagement, retention, NPS) - Defined UX design direction for Credit Score and Credit Report products serving over 6 million consumers - Hired and mentored a team of 6 UX designers and user researchers - Managed ongoing relationships with partner agency IDEO and several UX platforms/vendors - Led innovative product initiatives by assembling cross-functional teams - Awarded 3 USPTO patents related to credit management (D759689, D759689, D759689) - Received Experian's Vision Pillar Award for Innovative Product Leadership Day-to-day responsibilities: UX strategy and design, Hiring, User research, Prototyping, Product development, Design thinking workshops, Product roadmap, Wireframes, Interaction design, Android and iOS mobile UI design, Usability testing.

Worked on Beckman Coulter’s $5B global medical diagnostics ecommerce website store. - Led cross functional teams throughout the product/UX lifecycle - Conducted user research, created site architecture, wireframes, UX design - Used live prototyping as a method to bring alignment between business, product and dev teams - Achieved 54% increase in customer engagement and 40% decrease in support inquiries attributed directly to UX improvements

Was an integral part of the UX agency within Cognizant serving Fortune 500 clients like, JPMorganChase, United Health, Nielsen Media Research, ADP, Blue Cross Blue Shield, CSAA. Key responsibilities: - Design and architect user experiences for web, desktop and mobile applications - Communicate the value of UX to senior executives using poof-of-concepts and case studies - Hire, train and mentor new UX team members - Provide thought leadership and educate internal teams on product/UX innovation

Worked on client projects applying human factors, usability best practices, conducted heuristic evaluations and delivered interaction design, information architecture, web accessibility.