Currently working as Business Manager handling HP Printers & Consumable business.Actively engages with & drives sales force to ensure that short /midterm selling activities reflect product availability & go to market strategies.Responsibility includes revenue and profit for the product line.Business development through education, communication, sales support & partnerships Handling annual biz volume of 50Million USDbusiness development through end customer engagementLead generation through existing end customers as well as newly mapped customersNew Partner addition and appointment for increasing the existing bizLead business partnership with key external partners to further develop the Print & supplies biz in line with the business objectiveBusiness planning & pricing management, forecasting & reporting.Integrates market, product sales and finance information to maintain a precise business plan for the product.Conceptualizing and designing the annual go to market strategyInventory Management and working capital management Managing and developing the channel partner base of approx. 100 partnersDriving biz through LFR channel such as Croma & Reliance retial.

Brother International is a Japanese MNC, dealing in Computer periperals such as Printers, Multifunction ( All in ones ) & Faxes.Product Management : I handle the product management portfolio for the laser Category of products. The responsibility of developing and driving the business for the entire Laser Category at National level is with me.Product Positioning : I am required to position the brother products in the market against competitive brands such as HP, Samsung, Canon & XeroxPricing : Pricing is another important aspect of this profile and have to manage and control the pricing in the market to remain competitive and at the same time profitable.Inventory Management : Inventory Management is a key challenge as the lead time is high and hence a lot of sales forecast and planning is required.Channel appointment & development : As most of the business happens through Channels, One of the important responsibility is to develop the channel network such as distributors and dealers.Channel Expansion : Taking care of the existing channel by way of channel programs and loyalty programs its also imperative to expand the current channel base and hence a lot of work in channel expansion is undertaken.Schemes & Promotions : Conceptualising and launching Schemes and promotions is one of the most creative and satisfying responsibility and I enjoy the same to the fullest.Month on month coming out with some innovative and exciting promotions or channel scheme gives immense creative satisfactionEvent Management : Involved in handling the marketing and event management agencies for various events such as road-shows and exhibitions have really helped in knowledge base.Competition Analysis & Market Research : This is the most important activity and thus I keep a close eye on competition activities and a thorough market research is done thru various sources to understand the competition move and act swiftly to counter the same.

Working as Product Manager handling the consumable business for Hewlett Packard at National levelSales management through the channel partnersInventory Management and working capital management for Consumable biz of Hewlett PackardDriving sales through the field sales team at branches in line with the annual budget planResponsible for conducting training at branch level for sales teamHandled the product management portfolio for leading networking brands such as CISCO, LINKSYS, SYSTIMAX & HEWLETT PACKARD ( Procurve Networking ) Responsible for driving sales of networking products for the leading brands by effective channel managementInvolved in direct management of key channel partners and System Integrators for sales and services of networking productsInvolved in $ transactions and High sea sales transactionsInvolved in logistics, purchase and import of networking productsUnderstanding market dynamics, forecasting demands and scheduling for procurement of suppliesGenerating Weekly, Monthly and Quarterly MIS for analysis of Partners to ensure high revenue growth & Continuous sales & consumer tracking based on primary and secondary dataGenerating Market Information on channel partners and evaluate their performance on monthly, quarterly and yearly basis on set parametersLaunching schemes for channel partners, end users & organizing road shows, seminars and training programsInvolved in clearance of imports & familiar with basic procedures relating to custom tariff, preparing cost data & monthly stock statements.