Vijeth Shetty Email & Phone Number

Seattle, Wa, Us

• Strategic Planning and Execution: Spearheading the planning and execution of sub-websites and webpages for new products and services. Playing a pivotal role in critical product launches impacting global user and agent experiences.• Integrated Marketing: Orchestrating integrated marketing initiatives to align the website with digital trends and industry best practices.• Data Analysis and Reporting: Conducting monthly analysis reports using Adobe Analytics and rank tracking. Assessing performance against key performance indicators (KPIs).• Content Management and SEO: Crafting CMS templates (AEM, SharePoint, and Drupal) for SEO and conversion best practices. Optimizing HTML tags for efficiency. Formulating and implementing a scalable link-building strategy to enhance online presence.• Sales Support, Workflow Management, and Optimization: Creating sales enablement materials to effectively support the sales team. Utilizing Pivotal Tracker and ServiceNow for daily work tracking. Swift identification and resolution of technical SEO issues, including architecture, crawlability, indexability, and fixing broken links. Delivering weekly reports on SEO performance, website metrics, and lead generation. Conducting continuous keyword discovery and optimization to stay competitive. Implementing A/B testing and other optimization methodologies.• Collaboration and Social Engagement: Collaborating seamlessly with creative and web teams to develop visually appealing assets and interactive elements. Assisting with social media customer service to enhance brand engagement.

Richmond, California, Us

• Content and Web Team Leadership: Led and managed a dynamic 6-person content and web team, overseeing the development and maintenance of company and client websites with a focus on driving improved SEO practices. Orchestrated integrated marketing efforts to ensure the website's alignment with the latest digital trends and industry best practices. Provided sales enablement materials, empowering the sales team for effective client engagement.• SEO Strategy and Technical Proficiency: Developed and implemented a highly effective scalable link-building strategy, significantly enhancing online presence. Demonstrated expertise in identifying and swiftly resolving technical SEO issues, including architecture, crawlability, indexability, and rectifying broken links. Spearheaded ongoing keyword discovery and optimization, consistently outperforming competitors in search engine rankings. Conducted A/B testing and other optimization methodologies, ensuring continuous improvement and optimal user experiences.• Cross-Functional Collaboration and Workflow Management: Collaborated seamlessly with creative and web teams to develop visually appealing assets and interactive elements. Tracked daily work efficiently through Pivotal Tracker and ServiceNow, ensuring streamlined workflow management. Delivered comprehensive weekly reports on SEO performance, website metrics, and lead generation, facilitating data-driven decision-making.

Miami, Florida, Us

• Strategic Project Management and Methodologies: Applied Agile and Design Thinking methodologies for streamlined and efficient project completion. • Integrated Digital Marketing and Campaign Management: Developed and executed targeted e-marketing campaigns, ensuring measurable ROI in paid search campaigns. Led end-to-end management of digital marketing campaigns across multiple platforms, maintaining a consistent and effective online presence. Created and managed editorial calendars, incorporating goals, KPIs, processes, and style guides for cohesive content planning.• SEO Optimization and Data-driven Insights: Monitored the effectiveness of SEO strategies, executed A/B testing, and evaluated marketing campaigns for continuous improvement. Conducted audits of company and competitor websites, performing content and backlink gap analyses to define strategic KPIs. Assisted in generating user-friendly reports with clear data definitions and provided troubleshooting expertise for enhanced campaign performance.

Miami, Florida, Us

• Web Development and Optimization: Led website design and maintenance for three business entities, ensuring a seamless online presence. Conducted content and keyword research, optimizing visibility and implementing A/B testing for enhanced user experience.• Content Management and SEO Strategy: Executed weekly promotions, enhancing customer engagement. Managed SEO strategy across search engines, collaborating with cross-functional teams for data-driven decisions. Prepared comprehensive strategy reports, providing insights for ongoing improvement.

Miami, Fl, Us

• Web Development and Content Management: Developed and maintained multiple websites using SharePoint, WordPress, HTML5, CSS3, and AngularJS.• SEO Optimization and User Experience: Optimized websites for enhanced user interaction and efficient resource utilization.

Mumbai, Maharashtra, In

• Team Leadership: Led a team of 4 in-house and 5 off-site web developers and content administrators for regular website and blog updates.• Quality Assurance and Testing: Demonstrated extensive knowledge in test management, defect tracking, and provided mentorship for offshore and onsite QA teams.• Web Development and SEO: Developed websites with a focus on SEO terms, implementing checkpoints and output values for functionality verification. Optimized pages and products for improved Search Engine Results Page (SERP) ranking.

Dublin 2, Ie

• Web Development and Development: Oversaw the design and development of responsive and static websites to enhance user experience. Conducted website audits to optimize ROI and increase visibility rates.• Client Interaction and SEO Management: Engaged with clients and Onsite Leads, utilizing JIRA for activity tracking. Utilized diverse SEO tools and methodologies to monitor both organic and paid competitors. Improved site health for top SERP ranking, employing SEO and analytics tools. Implemented strategies to enhance website retention rates and turnover.

Mumbai, Maharashtra, In

• Website Maintenance and Development: Oversaw the maintenance and development of websites using Eclipse, SharePoint, CMS MOSS, and StromWare. Proactively sought challenging projects to enhance programming and digital marketing skills.• Quality Assurance and SEO: Created comprehensive test cases, ensuring cross-browser, cross-platform, and/or cross-device compatibility. Conducted in-depth research to identify the best keywords and Meta tags for optimization.

Masters In Information Systems, Management Information Systems, General

Bachelor Of Engineering (Beng), Information Technology

Higher Secondary Certificate, Information Technology