A community-driven platform for moms built on the principle of network effects and it helps new/first-time moms by linking them with experienced moms. Fully organically grown network of users through referrals and inbound marketing strategies.I managed the product development, technology infrastructure, and distribution optimization for the MomSays platform to leverage user experience, reviews, and aggregated analytics to build better shopping advice and experiences for moms. MomSays also has a payments system called "Back-a-Mom" to receive contributions to send digital vouchers to moms in need.The product is built on Laravel, Vue.Js, MySQL, and Bootstrap 4 hosted on AWS.

Whether you're building a side-hustle, a startup, or an established company that needs new ways to connect with people, it's the stories you tell that matter. People always connect with people and it's the stories you create and share online that helps grow your business. I create your strategy (zero to 1) using various methods and tools that shape your online presence, curating various touchpoints (such as social media), using tools such as professional photography/video, and least of all, email marketing to channel your customers to your products and services.Industries include startups/businesses, travel/leisure, and experiences.

A podcast with a South African view as we delve deep into our thoughts to uncover the conscious and unconscious influences that drive our innate human behaviour. Life often imitates art, but does it imitate technology? We take a look at the latest stuff, startup companies, and ideas that will shape our culture in future.We also look at humanity through the lens of AI characters, called Boris and his trusty sidebot, Binary, who explore the world and look back at their own creation. And of course, we love talking about it with a sprinkle of comedy, including dad jokes, baked in for good measure. So be warned!

Lead, manage, and delegate the product design, roadmaps, and deployment strategies while mentoring and training engineers for their startup companies. I also deliver strategies for startups to validate their products with prototyping, customer experience testing, and marketing awareness to end-consumers through branding, advertising, online community development, PR, and events.I implement business and marketing strategies using visual and personalized storytelling. I managed the exposure and customer engagement through Google Analytics. I lead the management and delegation of the following:1. Media Services - Photography, video, and podcasts for individuals and companies that need quality media to raise awareness through visual and auditory branding, SEO, and marketing reach.2. Product Development Consulting - Services and consulting to validate ideas, build prototypes to test the market and develop MVPs for appropriate markets. Once the product reaches the product-market fit, I would introduce the teams to various incubation programs such as Softstart BTI, and The Innovation Hub to incubate and accelerate the businesses further that require revenue-model optimization and scaling strategies.3. Product Development and Growth Strategy - Develop the capability to combine UX/UI, manage product developers, and the technology stack to fulfil end-consumer requirements. I also develop marketing funnels to channel online users to convert as buyers and/or subscribers.4. Lead the design and deployment of analytics and dashboards with data models and KPIs for companies to track the quality of products introduced into the market, assess experiences, customer feedback, and support through cloud services, business intelligence, and Big Data.

Digital Marketing Strategy, Content Strategy, and demographic analysis to cater for the B2B and B2C IT sectors in Australia.

Head of Growth at the EdTech platform, Kelo Africa. Growth marketing strategy and implementation to drive the B2B growth and analytics to cater for educational institutions (private and public) to buy and/or rent e-books in South Africa.

Social Media copywriting, paid media and advertising strategy to grow the podcast and email subscriptions for Founders Factory Africa. AI automation tools like ChatGPT to enhance marketing, sales, and content creation for an African podcast, resulting in it becoming a top 5 business podcast within 6 months of launch. Advertising is managed across LinkedIn Ads, Twitter Ads, and Meta Suite Ads. SEO optimization with Ahrefs and analytics integration with Databox.

I built the user experience and technical requirements to deploy a marketplace-enabled design that connects moms with fun/meme content about parenthood. Multiple revenue streams created through campaign advertising sales and Google AdSense. The platform is hosted on AWS, currently attracts over 50k moms per month on the website and over 5 million per month on Facebook.

We helped professional photographers connect with prospective customers and built new business models that can diversify photographers' revenue streams. We created learnership models for young, up and coming photographers to become better at the art and business of photography throughout South Africa. The platform was custom designed on PHP/Laravel hosted on AWS with a secure payments platform that allows photographers to connect and manage their business on the cloud.

I managed the presales and solutions architecture for The Now Factory (TNF), a Big Data Analytics component of IBM for the Middle-East and Africa (MEA) region. I provide strategies to improve the end user/customer experience for Telcos. This includes strategies to improve the operator’s customer care centre, develop better marketing plans to increase customer intake, reduce costs and increase ROI (return-on-investment).I was responsible for the experience outcomes for the network and products from the customer viewpoint. I built key performance indices (KPI’s) to quantify the quality and provided strategies to improve the product experiences. Once the KPI data is analyzed, the product experience is fed back to R&D for updates and improvements in the next version of release.I built opportunities with account management teams, sales teams and local delivery teams with a sales pipeline to achieve the required sales target in the MEA region. I also presented the products to prospective customers (Marketing Executives, CTO's and COO's) and if required design a proof-of-concept system to prove the value of the solution to bolster the buy-in. The solutions are also extended so it can be provided with fully built infrastructure or as-a-service through the cloud. I published technology articles within IBM on the subject of user/customer experience to promote the importance of this concept and designing solutions that apply these principles first and then building the technology to meet it.I developed external business partners/companies to sell and support the IBM products. I provided sales strategies, technical assistance and helped build their sales pipeline.I led collaborations with colleagues, negotiate requirements and designed big-picture solutions that are requested by customers to extend beyond TNF such as analytics for IOT (Internet of Things), entertainment (IPTV and Video on Demand) utilizing Hadoop, Netcool, Streams and Watson Analytics.

Worked as an SME (Subject Matter Subject) at Ericsson South Africa looking after the OSS/BSS portfolio for the African market. The process of this role is similar to product management and solution architecture. The main goal of the SME is to bridge the gap between the customer and the plethora of products available in the portfolio and channel the right solution as the customer needs it. I provide consulting and advise to customers on their technology strategies in the space of service quality, network quality, inventory management and customer experience management. Once the solution is agreed, I build the solution with documentation, pricing and presentations.I also liaised with account managers, sales personnel and the pricing team in order to build the correct proposals that are usually large scale (RFP’s). Customizations are proposed when customers require specific developed solutions. This entails documenting the requirements and developing it with Ericsson’s Product Development Unit (PDU). Once complete, the customizations are added on as additional packages.I worked with various vendors and managed their sales pipelines, including but not limited to the former Telcordia (acquired into Ericsson), ConceptWave, OSS-RC (Radio-Core) and ENIQ (Ericsson Network IQ). I’ve provided architecture on solutions based on business needs of customers throughout Africa.

• Solution Architect with the primary responsibility of end-to-end design and delivery of technology solutions in the telecommunications industry.• Provision of technical/engineering designs for proposals and tender responses• The solutions provided deliver across multiple layers of a network, namely, IP, OSS/BSS, RAN (Radio Access Networks) as well as fibre.• This architecture covers multitude of standards integrated to work together very often disparate in nature which are deployed nationwide with support and maintenance structures in place• Various clients include all the network and mobile operators dealing with technologies from Telcordia, Sicap and other innovative solutions in the market.• Business development with customers at the management layer as well as gathering intelligence at the technical layer. This is vital in providing accurate and cost-effective solutions that companies would desire• Negotiate solutions with various regulatory bodies such as ICASA which provides necessary licenses to operate and deploy solutions• Maintenance of relationships with customers, vendors and subject-matter experts that ultimately provide ideal solutions at the right expectations• Industry frameworks used e.g. eTOM (Enhanced Telecom Operations Map) to build standardized processes thus allowing a common understanding with integrated systems• Act as lead for a team responsible for architecture design and thought leadership that provides the CTO (Chief Technology Officer) with leading edge technology strategies/roadmap that are translated into the business development pipeline. Including Banking, Financial and Retail sectors• Build Managed Services models for customers who require their solution delivered on a monthly fee basis or with a revenue-sharing scheme.

Work as an analyst at Accenture SA specializing in technology architecture. I worked with various Telecoms clients such as MTN and CellC in IT infrastructure and networking platforms. The methodologies applied for the design is based on the SOA (Service oriented Architecture) principals. I also verify the system in place using Mercury software systems (TestDirector, WinRunner and LoadRunner) to verify the system structure and quality standards. The technologies used are Oracle (database), Amdocs Clarify (customer interface) and Middleware applications (Java Weblogic used to interconnect banking software, database and the customer interface). The server (HP UNIX) is used to host the telecoms software and I maintained it via scripts written in C.

Software Engineering for software/hardware developed in house for Ericsson. Specific roles included designing test software in LabVIEW and web test data in Java. I also provided operational support in various international countries to Ericsson's clients.