Vijitha Schultz Email & Phone Number

Germantown, Maryland

-Responsible for managing and marketing service product portfolio related to Life Science and MDx automation.-Responsible for marketing initiatives and campaigns to enhance service revenue growth and awareness-Responsible for creating and strategically pricing service products to align with market needs-Work closely with other Global Business Teams to coordinate new product launches internally and externally

Germantown, Md

Developed internal and external communications including marketing materials and promotional campaigns that demonstrated product value, functionality, programs / pricing, and effective sales methodologies for customers.• Authored, implemented and managed promotional B2B and B2C email campaigns resulting in sales revenues of $150K – $2.1M per campaign and increased revenue overall• Drove production and publication of internal Sales and Marketing e-newsletter (23 issues annually), and increased its value through improved design and more relevant content which provided sales tools that increased effectiveness and efficiency• Generated highly relevant leads to Life Sciences Sales force resulting in sales revenues of $2M in 2010.• Supervised telemarketing activities by securing and training temporary staff that helped contribute to company’s promotional campaign revenues ($500K – $2.1M).• Created monthly competitor promotional activity report helping marketing and sales stay abreast of competition.• Managed 5 – 8 pre-launch product field tests, over a 4 year period in North America, for newly developed products that garnered effective feedback which enabled successful product launches• Created an SOP that improved and streamlined field test procedures in North America• Conducted 40+ internal and external market research surveys regarding QIAGEN products, website, and services that improved products and processes, and developed new products.• Negotiated internet advertising deals with various vendors that increased brand and product awareness. • Monitored scientific newsgroups daily and disseminated relevant business information to Marketing and Sales to increase understanding of industry markets.• Contributed to creation of national Marketing / Marketing Communications intranet site enabling easier access of marketing information for internal customers.

Performed molecular biology research in the expression of tenascin mRNA during the healing of incisional skin wounds; also performed cell biology research in the altered regulation of parathyroid hormone secretion by calcium in pregnant and lactating rats.

Ms, Molecular And Cellular Pathobiology

Bs, Biology