• Assist in the formulation of strategies to build a lasting digital connection with consumers .• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company identity and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) • Acquire insight in online marketing trends and keep strategies up-to-date • Maintain partnerships with media agencies and vendors

• Reviewing and analyzing client sites for areas that can be improved and optimized• Preparing detailed strategy reports• Identifying powerful keywords to drive the most valuable traffic• Running PPC campaigns• Writing powerful calls-to-action to convert visitors• Filling websites and other content with effective keywords• Developing link building strategies>• Analyzing keywords and SEO techniques used by competitors• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines• Compiling and presenting SEO guidelines

• Contact potential clients to describe advertising opportunities. This usually takes the form of cold calling over the telephone but may involve face to face contact at presentations, meetings and business lunches or dinners • Take part in internal training about how to handle phone calls and other job requirements • Contact existing clients to arrange the placement and design of advertisements they have agreed on and ensure an ongoing relationship • Research client needs and explain the benefits of buying advertising space, responding to any objections • Explain pricing costs to potential clients and negotiate a fee if necessary • Account manage an existing client to ensure their needs are satisfied and they are happy with the service • Work with production teams to ensure that agreed advertisements are carried in the right place and at the right time • Track purchases and keep record of sales, contacts and deals • Attend industry events, exhibitions and conferences, meeting potential and existing clients • Work to maximise sales and meet targets • Deliver sales reports to management

• Conceive and develop efficient and intuitive marketing strategies • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures • Initiate and control surveys to assess customer requirements and dedication • Write copy for diverse marketing distributions (brochures, press releases, website material etc.) • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities • Monitor progress of campaigns using various metrics and submit reports of performance • Collaborate with managers in preparing budgets and monitoring expenses