Vijoy Rao Email & Phone Number

St Louis, Missouri, United States

Oversee strategic ideation and tactical deployment of key messaging across a variety of mediums.Work with design team to develop brand and key messaging strategies for clients.Assist business development to build strategies and recommendations for existing account development. Build upon an infrastructure and operating procedure for best practices in digital capabilities as it relates to process, reporting, and maintenance.Support adoption of emerging technologies and AI… Show more Oversee strategic ideation and tactical deployment of key messaging across a variety of mediums.Work with design team to develop brand and key messaging strategies for clients.Assist business development to build strategies and recommendations for existing account development. Build upon an infrastructure and operating procedure for best practices in digital capabilities as it relates to process, reporting, and maintenance.Support adoption of emerging technologies and AI capabilities across all disciplines. Show less

St Louis, Missouri, United States

With a focus on quality, design-forward thinking, and social responsibility for artists who care about how they make what they make, Magic Room Brand (www.magicroombrand.com) designs and delivers the only line of eco-friendly, 100% biodegradable drumsticks and guitar picks in the music accessory market today. As a growing e-commerce brand, I oversee a multi-channel content marketing strategy which includes website UX and content, social media photography and content, PR, blog… Show more With a focus on quality, design-forward thinking, and social responsibility for artists who care about how they make what they make, Magic Room Brand (www.magicroombrand.com) designs and delivers the only line of eco-friendly, 100% biodegradable drumsticks and guitar picks in the music accessory market today. As a growing e-commerce brand, I oversee a multi-channel content marketing strategy which includes website UX and content, social media photography and content, PR, blog management and writing, email marketing and newsletter management, strategic partnerships with other for-profit and non-profit organizations, and an endorsed artist influencer program. Daily tasks include management of all financial and operational responsibilities including planning, worldwide delivery logistics and fulfillment, inventory sourcing and management, and customer experience. Additionally, I direct the development and updating of all design and branding assets including photography, apparel design, marketing collateral, trade show setup and display, and product packaging. Show less

St. Louis, Mo

Adjunct faculty in the School of Communication at both the graduate and undergraduate level with a focus on increasing the shelf-life of lessons and building the bridge between academic theory and professional practice. Graduate-level coursework discusses trends in social networking, search engine optimization (SEO), digital marketing metrics, and leadership. Undergraduate-level coursework explores strategic communication, writing, branding, visual communications, and digital content… Show more Adjunct faculty in the School of Communication at both the graduate and undergraduate level with a focus on increasing the shelf-life of lessons and building the bridge between academic theory and professional practice. Graduate-level coursework discusses trends in social networking, search engine optimization (SEO), digital marketing metrics, and leadership. Undergraduate-level coursework explores strategic communication, writing, branding, visual communications, and digital content marketing. Develop and update curriculum as needed, evaluate coursework, and support all student needs with regard to course materials, group projects, presentations, and online discussions. Comfortable teaching in classrooms as well as online through the e-learning Canvas platform.Director the School of Communications Internship Program, supporting students' internship experiences and ensuring they receive course credit towards graduation for their internship work. Show less

St Louis, Missouri, United States

Led a team of up to 15 copywriters across 5 markets (St. Louis, Atlanta, Nashville, Miami, and Tampa) to help bolster the growth and creative approach to all forms of copywriting for almost 700 clients total. Strategies and tactical writing training included, but was not limited to: effective social media statuses that convert, storytelling in photography shot lists and video storyboards, script writing, SEO-centric and story-focused blog content, SEO-centric website copy, email marketing… Show more Led a team of up to 15 copywriters across 5 markets (St. Louis, Atlanta, Nashville, Miami, and Tampa) to help bolster the growth and creative approach to all forms of copywriting for almost 700 clients total. Strategies and tactical writing training included, but was not limited to: effective social media statuses that convert, storytelling in photography shot lists and video storyboards, script writing, SEO-centric and story-focused blog content, SEO-centric website copy, email marketing strategy, and expertise in UX and UI assessments for new and existing websites.Led introduction, training, adoption, and effective use of AI tools, including ChatGPT, to support efficiency, creativity, and quality in the team's overall approach to client service. Show less

St Louis, Missouri, United States

Marketing, communications, and branding mentor for emerging companies in this startup accelerator program which focuses on the fast-growing sportstech and esports market. Help review highly-competitive submissions from startup businesses worldwide to narrow down candidates who would then come to St. Louis and pitch a team of investors, industry executives, and mentors to earn funding and a spot in the accelerator program.

St. Louis

Broad capabilities included developing a thorough understanding of client stakeholders, strategy and objectives; with the ability to analyze and recommend how creative channels could best support a client's brand and mission. Core responsibilities included:- Working with group creative director, account team and client to define project content/approach; ensuring effective leadership during course of assignment.- Preparing planning materials (statements of work, creative… Show more Broad capabilities included developing a thorough understanding of client stakeholders, strategy and objectives; with the ability to analyze and recommend how creative channels could best support a client's brand and mission. Core responsibilities included:- Working with group creative director, account team and client to define project content/approach; ensuring effective leadership during course of assignment.- Preparing planning materials (statements of work, creative briefs, budgets, timelines, vision and scope documents, etc.); managing communications, expectations, and workflow with a team of designers and developers, vendors/partners, internal account teams, and external clients.- Tracking financials for client business, and preparing weekly updates and monthly forecasts to ensure project is on budget and profitable.- Providing quality control and managing all aspects of project integrity to maximize client satisfaction.- Building and maintaining effective relationships across accounts; resolving challenges that arise during the project process and developing action plans to address potential roadblocks.- Working as a collaborative, decisive partner across all parties including clients, vendors, design and development staff, and operations managers.- Scheduling and planning monthly portfolio presentation reviews with team leadership.- Identifying, securing, and assigning appropriate talent to each project to ensure on-time and on-budget delivery of all milestones in any given project.- Tracking day-to-day team assignments and availability to manage workload and utilization for team members.- Providing oversight to junior-level project managers working within the portfolio team.- Providing high-level, strategic insight into project planning and client development, resulting in higher-level creative work in video.- Identifying efficiencies in work flow and other processses. Show less

St. Louis, Mo

Essential duties and responsibilities included:- Managing all operations and staff (4) of active drum department, including financials, staffing, scheduling, in-store display with regard to monthly promotions, customer lead generation and relationship nurturing, and training. - Working closely with store manager and staff to develop and improve salesmanship and customer service in a highly competitive, entrepreneurial, commission-based environment. - Coordinated and managed all… Show more Essential duties and responsibilities included:- Managing all operations and staff (4) of active drum department, including financials, staffing, scheduling, in-store display with regard to monthly promotions, customer lead generation and relationship nurturing, and training. - Working closely with store manager and staff to develop and improve salesmanship and customer service in a highly competitive, entrepreneurial, commission-based environment. - Coordinated and managed all logistical and promotional aspects of special in-store events such as contests, invite-only sales, and artist performances. Show less

St. Louis, Mo

Responsibilities included:- Cross-functionally supporting a variety of practice groups and specialty areas including consumer marketing, B2B, branding, corporate reputation management, internal communications, financial services, issues and crisis management, and research. - Exercising and honing written and oral communications skills for press releases, pitch letters, and media kits. - Earning in-depth experience in media pitching - local, trade and national media - for clients in… Show more Responsibilities included:- Cross-functionally supporting a variety of practice groups and specialty areas including consumer marketing, B2B, branding, corporate reputation management, internal communications, financial services, issues and crisis management, and research. - Exercising and honing written and oral communications skills for press releases, pitch letters, and media kits. - Earning in-depth experience in media pitching - local, trade and national media - for clients in a range of industries including shipping/logistics, telecommunications, technology and healthcare. Integrated to be an active part of account staff teams, assisting with media campaigns, developing media materials, and conducting research in a fast-paced, team-oriented, and ever-changing environment. Show less

St. Louis, Mo

Gained in-depth experience in writing, developing marketing collateral, and managing the overall communications processes as one piece of a high-impact, three-person publicity team.

St. Louis, Mo

Developed targeted content and counseled on usability and site architecture for a variety of client websites within this small but effective team of web developers, designers, and technology strategists.

Master Of Business Administration (M.B.A.), Media Communications

Ba, Psychology

Activities and Societies: Lambda Chi Alpha Fraternity